Job Title: Performance Marketer
Location: Denver, CO or U.S. (Remote)
About FusionAuth
FusionAuth is a fast-growing startup and leading provider of customer identity and access management (CIAM) software headquartered in Denver, Colorado. Our mission is to make authentication and authorization simple and secure for every developer. Our product helps businesses securely manage customer identities and access, ensuring a seamless and safe user experience for some of the largest brands in the world. We are committed to delivering exceptional value and satisfaction to our clients through top-notch service and support. With a great team and strong investors, we are expanding our team to help accelerate our growth and take FusionAuth to the next level.
Job Summary
FusionAuth is looking for a Performance Marketer to own and scale the channels that drive FusionAuth's demand generation engine. The ideal candidate will be a self-starter, fast worker and excited about growing a company from the ground up. The role will report to the Senior Director, Demand Generation. We are open to full-time, US-based candidates to work as a dedicated full-time employee. Most of our staff reside in the Mountain or Pacific time zone but we are open to any US location.
The Performance Marketer will run campaigns, analyze results, and optimize spend across search, social, and display channels, including all facets of paid media, webinar operations, newsletter partnerships, review-site presence, and marketing project management. This growing company needs a full-time, roll-up-your-sleeves pro with a diverse background in B2B SaaS demand generation. We are growing rapidly, and you will have a direct hand in creating and improving pipeline and attribution operations.
Responsibilities
- Own the full Google Ads account: Search, Display, DSA, RLSA, and Performance Max campaigns — drive CPA toward target while scaling conversion volume; optimize keyword strategies, bidding, and audience segmentation
- Own paid social campaigns across LinkedIn, Reddit, Twitter/X, and programmatic display; build and execute mid-funnel campaigns including ABM lists, intent-based targeting, and retargeting
- Own conversion tracking end-to-end across all paid channels: GA4 → Salesforce pipeline attribution; rebuild CAPI and retargeting infrastructure where broken
- Manage content syndication partners and vendor relationships: own the rubric, asset mix, budget allocation, performance QA, and lead delivery into Salesforce; evaluate new partners and negotiate renewals
- Own the full webinar lifecycle with Operations support: topic sourcing, speaker coordination, webinar platform configuration, Marketo invite/reminder sequences, promotion, and post-event nurture — 3+ webinars per quarter with agreed MQL targets
- Manage newsletter sponsorship roster; maintain performance data, renewal dates, and cost-per-lead; drive form fills and MQLs from placements; optimize creative and targeting
- Maintain FusionAuth's presence on our key review sites; drive quarterly review generation campaigns; run A/B tests on badge placement across landing pages
- Co-manage the marketing project management workspace: issue hygiene, status updates, stale-issue cleanup, and weekly project health updates to the Director; flag blockers and resource gaps proactively
- Build and maintain campaign performance dashboards with Operations support; own end-to-end funnel reporting from ad platform → Salesforce pipeline → closed-won attribution; deliver weekly/monthly channel performance reports
- Own Marketo email database health: list hygiene, suppression management, deliverability monitoring, nurture track execution, re-engagement sequences, and transactional email QA
Qualifications
Required
- Demonstrable hands-on experience managing Google Ads and LinkedIn Ads at scale — personally running the accounts, not supervising an agency
- 3–6 years related performance marketing experience; prior B2B SaaS demand generation experience strongly preferred
- Bachelor's degree in Business Administration, Marketing, or related field preferred
- A track record of driving MQLs and pipeline through paid channels with measurable CPA and ROAS targets
- Excellent written and verbal communication skills: ad copywriting, campaign briefs, vendor emails, and internal updates
- Exceptional project management and planning discipline — you track your own work without being reminded, update statuses, set due dates, and close what you finish
- A strong sense of urgency and ownership over campaigns and deliverables
- Proficiency in Google Ads, LinkedIn Campaign Manager, Marketo or HubSpot, Salesforce, GA4, and Looker Studio or equivalent BI tool
- High level of integrity and analytical rigor — you make decisions from data, not gut feel
Preferred
- Experience marketing to developers or technical buyers (DevTools, security, infrastructure, API/platform products)
- Reddit and/or Twitter/X advertising experience, especially with CAPI, account list targeting, or developer audience segments
- Webinar operations experience: Goldcast, ON24, or similar platforms
- Content syndication vendor management (NetLine, TechTarget, Demand.com, or similar)
- Experience with review platforms (G2, TrustRadius, Capterra) including review generation campaigns
- Familiarity with ABM tooling (Demandbase, 6sense, or similar) and intent data
- Webflow or basic HTML/CSS for landing page edits
Compensation
- $80,000 – $115,000 expected base salary*
*Pursuant to various state laws, we must display the pay range for this job. Since we are willing to hire within a broad spectrum of qualifications, this range is broad. The expected base salary/OTE may be adjusted based on individual qualifications, role, level and location.
Benefits
For full-time team members, we offer:
- Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
- Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
- Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
- Voluntary life insurance options to provide additional financial protection for you and your loved ones
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
- 401(k) plan with company match to help you save for retirement
- Generous paid time off (PTO)plus paid company holidays to support work-life balance
- Employee Assistance Program (EAP) offering confidential counseling and support services
- Professional growth and development opportunities to boost your career journey
- Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results
Important Details
- Application Submission: We value authentic, thoughtful responses. Copy/pasted or AI-generated answers to application questions that don’t reflect your own experience may disqualify your application.
- In-Person Interview: Please be aware that participating in an in-person interview is encouraged so we can get to know each other. FusionAuth reimburses reasonable travel and lodging expenses associated with onsite interviews.
- Work Authorization: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.
If you are passionate about technology that solves real-world customer problems, and want to join a company that is moving the industry forward, FusionAuth is a perfect fit for you!
Equal Employment Opportunity
FusionAuth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
E-Verify | Right to Work
Recruiters
FusionAuth does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed agreement, we reserve the right to pursue and hire candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of .
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