About the Role
The Partner Marketing Manager will help scale our global partnership program. This is a relationship-driven, execution-focused role for a marketer who excels at building joint go-to-market momentum and translating strategy into high-quality execution. You will partner closely with partner marketing counterparts and Channel Account Managers (CAMs) to plan and deliver integrated programs across digital marketing, events, thought leadership, and partner enablement. You will support partners across North America and EMEA and require strong organizational discipline, collaboration, and a passion for delivering polished, impactful programs.
Reports to
Director of Field Marketing
Pay Classification
Full-Time, Exempt
Responsibilities
- Collaborate with partner marketing counterparts at A-LIGN’s key partners to build quarterly joint go-to-market plans, including co-owned digital programs (webinars, whitepapers, content series, and email campaigns) and in-person activations
- Develop and manage a co-marketing activity calendar aligned to sales strategy and partner pipeline goals, ensuring each program has clear objectives, defined ownership, and measurable outcomes
- Create and manage the assets required to bring joint programs to life — including co-branded content, campaign briefs, enablement materials, and post-event reporting
- Track and report on program performance, translating results into insights that inform future planning cycles with each partner
- Partner closely with Channel Account Managers (CAMs) to plan and execute a broad portfolio of partner-facing events, including thought leadership programs, educational workshops, and curated entertainment and networking experiences that deepen the A-LIGN–partner relationship
- Identify and develop new event formats and activations that create memorable moments and drive stronger partner engagement over time
- Build and maintain strong working relationships with key stakeholders across the partner ecosystem, including partner contacts, CAMs, sales leadership, and joint clients
- Contribute to the overall partner marketing strategy, bringing a point of view on what programs, formats, and investments will have the greatest impact on partnership growth
- Continuously optimize program effectiveness measuring what works, optimizing what doesn’t, and raising the bar on partner experience and execution quality over time
Minimum Qualifications
EDUCATION
-
Bachelor’s degree in business, marketing, or other relevant field
EXPERIENCE
- 3+ years in partner marketing, channel marketing, or alliance marketing, with direct experience building joint go-to-market programs
- 5+ years of B2B marketing experience, ideally with exposure to demand generation, campaigns, or field marketing
- Demonstrated experience planning and executing co-marketing programs across both digital (webinars, content, email) and in-person formats
- Experience collaborating directly with sales or channel teams (e.g., CAMs, partner sales) to align marketing programs to revenue goals
- Proficiency in Salesforce; familiarity with marketing automation tools (e.g., HubSpot, Marketo) preferred
SKILLS
- Strong relationship builder who earns trust quickly with partner contacts and internal stakeholders alike
- Execution-oriented: you bring structure and follow-through to every program and hold yourself accountable to outcomes, not just activities
- Excellent project and program management skills; you comfortably manage multiple partners and workstreams simultaneously without dropping the ball
- Strong written and verbal communicator with the ability to create compelling content and present confidently to partner audiences
- High attention to detail and a drive to continuously improve the quality and effectiveness of everything you own
- Self-motivated and collaborative; equally comfortable driving a program independently or co-creating it with partners and cross-functional teammates
- Comfortable working across time zones and regions in a fast-paced, global environment
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!
Bachelor’s degree and 3+ years in partner, channel, or alliance marketing; 5+ years of B2B marketing; joint go-to-market, digital and event program experience; Salesforce proficiency; strong communication and project management skills.
Key Responsibilities
- planning programs
- managing calendars
- reporting performance
Skills & Tools
Salesforce, HubSpot, Marketo
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
About A-LIGN External
A cybersecurity compliance provider offering audit and assessment programs supported by experienced auditors and audit management technology. — Industry: Consulting Services