Company Description
See the Elephant is a true Italian amaro made from arugula in Southern Italy. See the Elephant Amaro is approachable, easy to drink and works well in cocktails. The brand and packaging are designed to connect with a modern spirits consumer looking to try new and interesting spirits true to the brands name.
See the Elephant encourages you to go out into the world to experience life first hand by trying things, like this delicious rucola style amaro. It's subtle sweetness with caramel, bubble gum and egg nog notes make See the Elephant distinct and perfect for the on premise opportunity.
Role Description
This role can be designed as a part time or shared sales representation for See the Elephant Amaro. The goal for this position is quite simple - introduce See the Elephant to new accounts with a focus on premise, but also off premise. See the Elephant is new to the market so there is plenty of opportunity.
In addition to opening new accounts, the goal will be to increase sales with menu placements, cocktail listings and conducting tastings in the off premise. They may be some event work as well. See the Elephant needs to generate awareness with the trade and build relationships with customers and partners.
Primary Responsibilities & Expectations
Visit 10-20 accounts per week to introduce See the Elephant Amaro
Secure purchase commitments from on and off premise accounts - split time 60% on premise and 40% off premise
Develop relationships with key decision makers for menu listings
Work with distributor reps and communicate with the distributor to ensure flawless execution and commitments generated actually happen
Represent See the Elephant Amaro in the marketplace
Be the most knowledgeable person in this market on See the Elephant Amaro
Be detail oriented, carry yourself with professionalism and confidence
Compensation
1099 Independent Contractor
Monthly Fee with Bonuses for Big Wins and Target Goals
Business Expenses Reimbursement
Qualifications
Curiosity and interest in spirits, especially amaro
Experience in hospitality, bar/restaurants, beverage alcohol/spirits sales
Sales and marketing skills
Enjoy talking about the brand, amaro as a category and spirits
Be helpful to retailers, bars and restaurants - provide value to your audience
Knowledge of pricing and deals for off and on premise accounts
Quick on your feet - be able to put yourself in you audiences shoes
Organized and detail oriented
Bring a positive, can-do, attitude - solve problems/issues/objections
Build and maintain relationships
Self-motivated and results-driven
Experience in brand promotion and ambassadorship
Valid drivers license