About the Position
At Thryv, we’re a team that lives by teamwork. However, it’s not the work that
drives us, it’s the respect, trust, and care for each other that defines us as a
team. We’re a diverse community of trendsetters who do our best work in a fun,
relaxed environment. Technology never stops evolving and neither do we. We’re
always looking for the best and brightest team players to join us.
This role owns and optimizes performance across Google Ads, Microsoft Ads, and
other lead generating platforms to drive efficient, scalable growth. This role
is accountable for paid search strategy, execution, optimization, and
performance outcomes, ensuring ad spend translates into measurable business
results. This role directly influences revenue growth, marketing efficiency, and
customer acquisition performance by ensuring Google Ads investment is
intentional, optimized, and measurable.
Responsibilities
Builds, manages, and optimizes Google Ads campaigns and other lead generating
platforms (Search, Performance Max, Display, YouTube, Local, Demand Gen).
Structures accounts for scalability, Quality Score improvement, and
performance efficiency.
Continuously optimizes bids, budgets, keywords, audiences, and creatives.
Writes, tests, and optimizes ad copy and ad assets.
Manages search terms, match types, negative keywords, and bid strategies to
control CPA and ROAS.
Partners with web/UX teams to align ads with landing pages and conversion
paths.
Stays current on Google Ads updates, betas, and policy changes.
Ensures accurate conversion tracking using Google Ads, GA4, and Google Tag
Manager. Monitors performance trends and identifies optimization
opportunities.
Produces clear, actionable performance reporting tied to business outcomes.
Validates attribution and data integrity across campaigns.
Who We’re Looking For
Bachelor's degree (or international equivalent) or equivalent experience,
required
2+ years of related experience, required.
5+ years of related experience, preferred.
Deep industry knowledge of bidding strategies (tCPA, tROAS, Max Conversions).
Strong analytical and optimization mindset with the ability to think
creatively and innovatively, developing new insights for various situations
and solutions.
Excellent communication skills, both written and verbal, with the ability to
articulate clearly using excellent grammatical, spelling, and proofreading
skills.
Experience managing multiple accounts and budgets with strong organization
and time management skills and attention to detail.
Ability to translate performance data into clear, practical recommendations
to optimize results.
Ability to travel less than 5% of the time.
Must be 18 years of age or older.
Must successfully complete pre-employment screening process, as required.
Must successfully complete any required training or orientation courses, as
needed.
What We Offer
Life requires balance, so we provide benefits around health and wellness,
continued education, and work/life balance to help you live your best life when
you’re working…and when you’re not.
Work from anywhere – Thryv is a Remote First company!
Competitive medical, dental, and vision plans, plus a wellness program with
added incentives
401(k) savings plan with company match and employee stock purchase plan
Continuing education benefits with tuition assistance programs
One week of paid time off at the end of the year, in addition to our standard
paid time off policy.
Who We Are
At Thryv [https://corporate.thryv.com/careers/], we’re a team fiercely devoted
to the success of local businesses. We’ve been around for over 100 years, always
with one goal in mind — helping small businesses compete, win, and succeed. We
provide the technology, software and local business automation tools small
business owners need to better manage their time, communicate with clients, and
get paid, so they can take control of their business and be more successful.
We support businesses across the U.S. and our team members are located across
the country, and internationally. We operate as a work from anywhere company
and believe this allows us to be more productive.
Culture is vital at Thryv because it shapes our identity and, therefore, our
measurements for growth. We have an identified set of values that hold all of us
accountable paving the way for our company success and our legacy. All of this
helps us deliver results for our clients and creates success for our employees.
At Thryv, making a positive impact within our team and in our local community is
the reason we get out of bed every morning.
Thryv Core Values:
Client Devoted – Be humble with a servant mentality. Understand the
uniqueness of each interaction while being flexible, knowledgeable, and
genuine.
Under Promise, Over Deliver – Deliver expectations and exceed them, have
accountability, listen, and understand the ask.
Act Like You Own the Place – Taking ownership and accountability in your
day-to-day decisions empowers you to act like you own the place.
Invest in our People – Hire people that are aligned with Thryv’s core values.
Provide learning opportunities to enable all of us to adapt, belong, and
create a lifelong career.
DONE3 – Define what you say (Done), Do what you say (Done), Follow up and
ensure completion (Done).
Making $$ is a Byproduct of Helping People – Always be devoted to people, act
with integrity.
Think Long Term, Act with Passion & Integrity – Focus on making every
interaction exceptional. Bring enthusiasm and devotion to every act. This
includes doing the right thing, even when no one is looking. Think five
years out or think for the long play.
Find out more at corporate.thryv.com/careers/
Belonging at Thryv
We believe in a work environment where all individuals are treated fairly and
respectfully, have equal access to opportunities and resources, and can
contribute fully to the organization’s success. We want our employees to feel a
part of something big and we encourage the sharing of ideas and collaboration
across the organization.
We strive to ensure our work environment reflects diversity, fairness, and
meritocracy. We believe all employees should have the opportunity to perform
effectively in their position. We value every employee and the authenticity they
bring to their role and to the organization. As a result, our employee policies
and internal practices focus on ability and merit as the standards for success.
Requisition Detail and Process
This information indicates the general nature and level of work performed by
employees in this job. It is not designed to contain a comprehensive inventory
of all duties, responsibilities, and qualifications required of employees
assigned to this job. The duties and responsibilities in this job description
may be subject to change at any time due to reasonable accommodation or other
reasons.
The final job level offered may vary based on the applicant’s competencies and
qualifications such as experience and education, and other job-related reasons.
Pay Transparency
The base salary for this position is $60,000 to $80,000 per year in most US
locations. Final offer amounts are determined by multiple factors including
location, local market variances, and candidate experience and expertise, and
may vary from the amounts listed above.
Our Commitment to Equal Opportunity
Thryv is proud to provide equal employment opportunities to all employees and
applicants, without regard to gender, color, race, religion, sexual orientation,
national origin, citizenship, age, disability, veteran status, pregnancy,
genetic information, or any characteristic protected by law. Thryv is committed
to provide equal employment opportunities throughout the employment relationship
including recruitment, hiring, discharge, compensation, benefits, discipline,
development, and advancement or other aspects of employment.
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