Role Summary
The Messaging Activation Marketing Manager is a senior-level position responsible for transforming Cisco's messaging strategies into impactful customer experiences across digital and physical platforms. This role involves close collaboration with cross-functional teams to develop, implement, and oversee content and storytelling that effectively communicate complex technology and business concepts. The position demands a hands-on approach to content creation, project management, and strategic execution to ensure brand consistency and engagement.
Responsibilities
Develop and execute messaging and content strategies that translate complex technology narratives into engaging customer experiences across digital and physical channels.
Create and optimize high-impact web content, including homepage, portfolio, and solution pages, to enhance user engagement on Cisco.com.
Design and craft interactive storytelling experiences at flagship sites like the Customer Experience Center, aligning content with overall messaging goals.
Collaborate with Product Marketing, Partner Marketing, and other teams to understand business priorities and customer needs for tailored messaging.
Translate technical and business concepts into clear, audience-relevant stories that highlight value propositions and inspire customer action.
Lead projects from messaging development through content creation, review, and final deployment, ensuring narrative consistency and quality.
Oversee content production by providing direction, feedback, and editorial guidance to creative agencies and external vendors.
Utilize AI tools to streamline research, editing, and workflow processes while maintaining high standards for accuracy and clarity.
Manage multiple projects simultaneously, balancing priorities, stakeholder expectations, and deadlines in a fast-paced environment.
Ensure messaging consistency across all channels, adapting content as needed to serve diverse customer experiences and audiences.
Qualifications
Bachelor’s degree in marketing, communications, journalism, or a related field.
8–10 years of experience in messaging, content strategy, content marketing, or editorial roles, preferably in technology or enterprise environments.
Proven ability to develop compelling messaging and translate complex ideas into clear, audience-specific storytelling.
Strong writing, editing, and storytelling skills with experience crafting digital content for customer journeys.
Experience working cross-functionally with Product Marketing, Digital teams, and external vendors or creative agencies.
Demonstrated project management skills, with the ability to juggle multiple high-impact projects.
Familiarity with AI tools used for content research, editing, and workflow optimization.
Effective stakeholder management skills, with the ability to influence and build consensus across teams.
Ability to work independently and proactively in a remote environment, managing deadlines and deliverables effectively.
Knowledge of B2B technology sectors such as networking, security, cloud, AI, or enterprise solutions is preferred.
Publishing Pay Range: $52.00 - $57.00 Hourly
This is a fully remote role and can be performed from any approved location within the United States.