Commerce & DTC Advisor — Merchant GTMKETUPA is an AI Shopping Agent Implementation, Optimization & Reliability company. We help ecommerce brands launch, improve, and maintain important pre-purchase shopping journeys using the AI and commerce stack they already use.We’re looking for a senior commerce operator/advisor to help us sharpen our merchant GTM, build relationships with leading brands, and support our team.Ideal background- Former VP/Head of Ecommerce, Digital, Product, COO, DTC founder, or senior commerce consultant- Has directly worked with or advised $50M+ ecommerce / retail brands- Strong relationships with ecommerce and digital decision-makers- Understands how mid-market and enterprise merchants evaluate, buy, implement, and operate commerce technology- Experience with AI commerce, shopping assistants, personalization, search, or product discovery is a plus — not requiredWhat you’ll help with- Pressure-test KETUPA’s merchant GTM and commercial offer- Help us understand merchant buying, and operating workflows- Make selective introductions to relevant ecommerce leaders and brandsCompensation: Cash + equity, based on experience and level of involvement.Lightweight advisory role. Remote.