The Media Coordinator helps support both digital and traditional media buying activities at KW2. You will work collaboratively with the rest of the media department to initiate, implement, optimize, and report on media plans.
Roles and Responsibilities
- Work with digital and traditional media planners/buyers to help support all media functions in the agency
- Provide research support to planner and buyer as-needed for support points needed for media plans
- Assist in planning research and idea generation pre-campaign
- Support in optimizing digital media buys in digital media platforms, including but not limited to Google Ads and social media platforms
- Digital media and Analytics optimization reporting
- Upload digital campaigns as assigned
- Work with media planners/buyers to prepare buys and secure media across broadcast, print, out-of-home, and digital
- Perform buy stewardship and management tasks, including vendor communications, trafficking creative, and issuing make goods
- Assist in preparing periodic analytics reports – pulling data, formatting report and taking initial approach at insights
- Assist in monitoring and providing optimization recommendations for digital buys
- Assist in monitoring media budgets on a weekly and monthly basis (depending on media type) to ensure full buy delivery
- Work closely with accounting department to:
- Annotate media invoices and ensure accuracy
- Actively monitor for missing invoices
Qualifications
- Consistently demonstrates follow through and expedient execution of multiple tasks simultaneously
- Displays a strong attention to detail, organizational skills and problem-solving
- A proven understanding of the role of the media role within an agency, its relationships with clients, and media services delivery (planning, placement, optimizing)
- Effectively and proactively communicates and interacts with all key media stakeholders on projects and assignments
- Ability to anticipate project needs, internal or client-related issues
- Proactively seeks out new tasks
- Proficient computer skills, including Microsoft Office 365 (Word, PowerPoint, Outlook, and Excel)
- Superior communication and interpersonal skills
- Bachelor’s degree in marketing or communications preferred
Location Restrictions
This remote position is available to U.S. residents only. Residents of California, New York, and Texas will not be considered.
At KW2, we believe our people grow together in diverse, equitable and inclusive environments where their unique insights, experiences and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status and all other characteristics, attributes or choices protected by law.
Media agency experience, strong organization, communication, problem-solving, and attention to detail; Microsoft Office 365 proficiency; bachelor's degree in marketing or communications preferred.
Key Responsibilities
- supporting media buying
- optimizing digital campaigns
- preparing analytics reports
Skills & Tools
Google Ads, Microsoft Office 365, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Microsoft Excel
Job Details
- Category: Marketing
- Seniority: Entry Level
- Commitment: Full Time
- Workplace: Remote — Madison or United States
- Salary: USD 50,000 – 50,000 / year
- Languages: English
About KW2
An advertising agency providing digital and traditional media planning, buying, and analytics services. — Industry: Media and Communications