About This Role
Ashby's Marketing team is scaling pipeline generation across an expanding multi-product portfolio (ATS, HRIS, Onboarding). As our Marketing Strategy & Operations Manager, you'll be the only dedicated marketing ops hire on the team—owning the full technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.
This role sits within Revenue Operations, the horizontal function that makes the entire GTM system work, and partners in close, near-daily collaboration with the VP of Marketing and her leadership team. You'll be embedded in the day-to-day (tracking, dashboards, campaign systems) while also shaping how Marketing measures pipeline generation and CAC as we scale.
Why this role matters now
We're in an active expansion phase: new products, new segments, new channels. The person in this role will shape how Marketing operates for the next chapter of Ashby's growth.
What You'll Do
Marketing Campaign Management and Analytics
Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
Lead design and execution of complex marketing automation workflows
Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
Cross-Functional Leadership and Strategy
Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
Lead technical implementation of marketing initiatives, ensuring proper setup and execution
Develop and maintain documentation for marketing operations processes and best practices
Train team members on marketing technology tools and best practices
Data Management and Compliance
Develop and implement data governance frameworks to maintain high-quality marketing data
Create and manage data segmentation strategies for targeted marketing initiatives
Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations
Regularly audit marketing systems and processes to maintain data integrity and security
Marketing Technology and Systems
Act as the dedicated subject matter expert, overseeing lead management processes, automation rules
Collaborate with the Systems and Tooling team on improvements to existing tech stack
Evaluate and recommend new marketing technologies to enhance our capabilities
What We're Looking For
7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role
SQL knowledge and experience with data manipulation
Strong business acumen and understanding of marketing metrics and reporting
Advanced expertise in marketing automation tools
Strong analytical skills with experience in data analysis and visualization
Strong understanding of marketing automation, lead management, and campaign attribution
Experience with web analytics tools (Google Analytics, Adobe Analytics)
Knowledge of data privacy regulations and compliance requirements
Nice to Have
Experience with business intelligence tools (Heap Analytics, Looker)
Project management experience
Experience with API integrations and webhook management
This role may not be a fit if:
You are most interested in the operational side of Marketing Strategy and Ops, and prefer to have hands on systems ownership vs owning strategy and analysis
You want a team to delegate execution to—this is a hands-on, individual-contributor seat with no marketing ops team beneath you
You prefer owning one channel deeply rather than the full technical stack (tracking, automation, reporting, compliance) end to end
You do your best work when requirements are fully specified, rather than when you need to diagnose ambiguous problems and set the KPIs yourself
Interview process
Recruiter Screen
Hiring Manager Interview
Challenge Interview
Final Round with multiple key stakeholders
About Ashby
At Ashby, we’re building the future of enterprise software—starting with a suite of products that empower talent leaders, recruiters, and hiring managers to drive better hiring outcomes with data-informed strategies. We're backed by Y Combinator and top-tier investors like Elad Gil and Lachy Groom. Our customers include global leaders like Snowflake, OpenAI, Shopify, Ramp, and Notion.
We’re growing fast—over 100% year-over-year in revenue and we’ve only just scratched the surface of a massive market opportunity. This is your chance to get in early and help shape a category-defining company.
Benefits
10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
Unlimited PTO with four weeks recommended per year.
Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
$100/month education budget with more expensive items (like conferences) covered with manager approval.
If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.
Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.
Requires 7+ years in marketing strategy and operations or similar work, SQL and data manipulation, marketing automation expertise, analytics, visualization, campaign attribution, and data privacy knowledge.
Key Responsibilities
- managing campaigns
- building dashboards
- governing data
Skills & Tools
SQL, HubSpot, Google Analytics, Adobe Analytics, Heap Analytics, Looker
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States or Canada
- Salary: USD 150,000 – 207,000 / year
- Languages: English
Benefits
- Generous paid time off
- Tuition reimbursement
- Retirement plan
- Generous parental leave
About Ashby
An enterprise software company building products that help talent leaders, recruiters, and hiring managers improve hiring outcomes with data-informed strategies. — Industry: Information Technology