About the position
The Marketing Strategy Manager will support the development and execution of brand and marketing strategies for a growing plus-size women’s fashion retailer, Lane Bryant. This role is responsible for building a strong, inclusive brand presence that resonates with our existing plus-size customers, drives customer acquisition and retention, and supports revenue growth across all marketing channels, both digital and in-store.
The ideal candidate combines strategic & execution brand leadership, data-driven marketing expertise, and a deep understanding of the plus-size fashion customer. They will oversee multi-channel marketing initiatives, collaborate cross-functionally with merchandising, planning, e-commerce, stores, social and creative teams, and ensure the strategic intent of seasonal, monthly & weekly plans are met.
Responsibilities
• Support the development and execution of a 360 omni comprehensive brand strategy that strengthens brand awareness, consideration, loyalty & lifetime value through purchase frequency as well as market differentiation.
• Champion a brand voice that reflects inclusivity, confidence, and empowerment for plus-size women.
• Support Director of Marketing to deliver executional plan of integrated marketing campaigns inclusive of product launches and always-on key items across ecommerce, social, email, influencer, paid media, credit & loyalty and in-store channels - ensuring consistency, alignment and flawless execution.
• Manage execution of seasonal events and collaborations with marketing team to deliver socially relevant brand content including customer contests and influencer collaborations, executing across all channels.
• Oversee and support weekly/daily product & promotional messaging across email, social, site & paid media.
• Collaborate with creative & visual on in-store sign execution aligning product knowledge, navigation, creative assets & promotional messaging to seasonal strategy.
• Support routing of 360 strategy plans & hindsights in order to align and analyze marketing performance metrics and optimize campaigns.
• Establish solid collaborative relationships with merchandising partners to ensure product knowledge and education is delivered to all cross-functional marketing partners.
• Ideate and support director to create tools that support total brand marketing team members and external partners or agencies.
• Organize and lead monthly floorset kick offs, weekly strategy work sessions and seasonal event planning meetings.
• Download cross functional teams on strategy and promotional shifts.
Requirements
• 5–8+ years of experience in brand marketing, digital marketing, or integrated marketing
• 1-3+ years in a management marketing role
• Experience in fashion, retail, or e-commerce on a national scale
• Proven success managing multi-channel marketing campaigns
• Strong analytical and data-driven decision-making skills
• Experience working with plus-size, inclusive, or body-positive brands
• Knowledge of fashion industry trends and consumer behavior
• Experience with marketing & reporting platforms such as Figma, Adobe Creative Suite, Google Docs, Adobe analytics tools.
• Integrated marketing campaign management
• Digital marketing & performance marketing
• Influencer and partnership marketing
• Customer insights & data analysis
• Project management & cross-functional leadership
Benefits
• Merchandise discount at select KnitWell Group brands
• Support for individual development plus opportunities for career mobility within our family of brands
• Culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Paid time off & holidays