About the position
Emphasys PHA, a division of Emphasys, is seeking a Marketing Specialist to redefine its presence in the public housing industry. This role will own the company's marketing across various channels, including campaigns, events, email, social media, and digital content. The specialist will focus on building awareness among housing authorities, industry influencers, government stakeholders, and prospective clients, while also strengthening engagement with existing customers. The position will leverage AI and modern marketing tools to enhance efficiency and scale output, requiring critical thinking and storytelling skills to create resonant content. The ideal candidate will be trusted to experiment, learn quickly, measure results, and adapt their approach based on data. This is a fully remote position open to candidates across the United States, with a requirement for reasonable overlap with Eastern Time business hours.
Responsibilities
• Elevate brand and expand market presence by increasing awareness of Emphasys PHA across the public housing ecosystem.
• Strengthen digital presence, expand reach to new audiences, and position Emphasys as a trusted industry leader.
• Develop and execute integrated marketing campaigns across email, social media, events, digital channels, and other emerging platforms.
• Transform complex industry topics, product updates, and company initiatives into engaging content that resonates with prospects, clients, and industry stakeholders.
• Generate qualified pipeline through targeted campaigns, lead nurturing programs, event promotion, and marketing automation.
• Continuously evaluate performance, measure attribution, and use data-driven insights to improve campaign effectiveness and support business growth.
• Leverage AI to accelerate content creation, campaign development, research, and operational efficiency.
• Apply critical thinking, creativity, and sound judgment to ensure AI-generated outputs align with brand, goals, and audience needs.
• Experiment with new channels, content formats, and innovative campaigns, using data, feedback, and market insights to optimize performance.
• Support conferences, trade shows, sponsorships, and user events from planning through post-event follow-up, including developing promotional campaigns and creating supporting materials.
• Partner with Sales, Client Services, Product, Support, and leadership teams to align marketing initiatives with business priorities.
• Share insights, contribute ideas, build internal relationships, and ensure marketing efforts support client retention and new business growth.
Requirements
• Experience in B2B, SaaS, technology, or a similarly complex environment with responsibility for building awareness, generating demand, executing campaigns, and measuring results.
• Understanding of how marketing contributes to pipeline growth and the ability to connect activities to business outcomes through data, attribution, and analytics.
• Ability to turn complex ideas into compelling stories that capture attention and drive engagement.
• Skill in identifying what makes content resonate and refining messages to reflect the organization's voice, values, and goals.
• Curiosity, inquisitiveness, and a desire to understand how things work.
• Ability to ask thoughtful questions, challenge assumptions, and seek out new approaches.
• Excitement for emerging technologies, evolving platforms, and changing audience behaviors.
• Willingness to continuously test, learn, and adapt approaches based on results.
• Comfort moving forward without perfect information.
• Ability to balance strategy with action, launching campaigns, gathering insights, and refining approaches.
• Resourcefulness, decisiveness, and ability to make progress in environments where priorities evolve.
• Understanding of how to leverage AI to accelerate research, content creation, campaign development, and operational efficiency.
• Experience developing and executing integrated marketing campaigns across channels, including email, digital marketing, social media, events, content marketing, and marketing automation.
• Understanding of audience segmentation, lead nurturing, and conversion metrics.
• Exceptional communication skills for effective collaboration across teams and levels.
• Ability to influence without authority and build trust with stakeholders.
• Ability to translate marketing concepts into clear business value.
• Highly organized, self-directed, and comfortable managing multiple priorities in a remote environment.
• Ownership of outcomes and motivation by making a measurable impact.
Nice-to-haves
• If you have 70% of the qualifications we are looking for and want to play an integral role in changing an industry, apply to express your interest.
Benefits
• Purpose-driven work with meaningful impact.
• Opportunity to transform and build a marketing function.
• Autonomy, innovation, and room to grow.
• Freedom to test new approaches and leverage AI and emerging marketing technologies.
• Visibility into the impact of work and ownership over key initiatives.
• Opportunity to grow alongside a business that is actively investing in its future.