Marketing Project Manager

The Opportunity

Our marketing strategy and specialist capabilities are in place. The opportunity is to make execution more
consistent, visible, and accountable.

This role owns the delivery process that moves marketing initiatives from approved direction through verified completion. You will manage campaign and project schedules, coordinate contributors, resolve routine delivery issues, perform assigned publishing and quality assurance work, and maintain an accurate record of progress and results.

This is not a role for someone who only schedules meetings, sends reminders, or updates task lists. We need someone who takes ownership, recognizes incomplete work, resolves problems independently, and makes sure campaigns and projects reach the finish line correctly.

You will not replace our specialists or independently set marketing strategy. Specialists remain accountable for the quality, accuracy, and documentation of their craft. You will own the delivery system: handoffs, schedules, dependencies, readiness, assigned publishing, completion evidence, and reporting preparation.

What You Will Own

Campaign and Project Delivery

• Turn approved campaign or project direction into an actionable delivery plan with owners, deadlines, dependencies, approval points, and success measures.

• Manage campaigns and marketing projects from handoff through verified publication or completion and initial performance reporting.

• Identify missing assets, overdue reviews, conflicting priorities, and delivery risks before they affect launch dates or business outcomes.

• Resolve routine execution issues directly and escalate material risks with a concise explanation and recommended next step.

• Maintain clear visibility into what is complete, what remains open, what is blocked, and who owns the next action.

Production and Publishing

• Coordinate copy, design, video, landing pages, email, social content, tracking, and other campaign components without absorbing the specialists' craft responsibilities.

• Perform assigned routine publishing work across approved email, social media, website, CRM, and content platforms.

• Schedule approved content and campaigns accurately and on time.

• Make routine website or landing page updates using established templates.

• Confirm that the correct copy, creative, links, tracking, audiences, and approvals are in place before publication.

• Verify successful publication and document completion evidence.

Quality Assurance and Campaign Readiness

• Use established checklists and the approved brief to review customer-facing materials before launch.

• Confirm required business, creative, technical, legal, and tracking approvals.

• Return incomplete submissions for correction rather than moving them forward.

• Verify links, forms, phone numbers, tracking parameters, formatting, mobile presentation, audiences, and calls to action.

• Document errors, rework, and recurring breakdowns so the underlying process can be improved.

Marketing Operations

• Maintain the marketing calendar, production queue, campaign checklists, approval records, and recurring work schedule.

• Keep project management systems accurate and current so leadership does not need to reconstruct project status.

• Organize campaign assets, final versions, supporting documents, and completion evidence.

• Document repeatable workflows and maintain marketing standard operating procedures.

• Track vendor and specialist commitments, deadlines, dependencies, and unresolved items.

• Improve handoffs among marketing, sales, operations, vendors, and technical partners.

Reporting Preparation

• Collect required performance inputs from specialists and systems.

• Confirm that reporting periods, definitions, and data sources are consistent.

• Identify missing data, conflicting figures, unsupported conclusions, and unexplained changes before reporting reaches leadership.

• Separate completed activity from measurable business results.

• Verify that work described as complete has supporting evidence.

• Prepare clear weekly reporting materials for leadership review.

• Track commitments, owners, deadlines, overdue items, corrective actions, and final outcomes.

The Marketing Growth Manager will remain responsible for interpreting performance, setting priorities, recommending investments, managing resources, and making strategic recommendations. You will ensure the underlying operating and reporting information is complete, accurate, and decision-ready.

How You Will Work With the Team

You will coordinate with internal contributors and external partners across content and editorial, graphic design and video, social media, email marketing, paid media, SEO and local search, CRM and marketing automation, website management, sales, and operations.

Routine delivery issues should be resolved directly with the responsible contributor. Budget exceptions, major priority conflicts, significant customer or revenue risks, and repeated performance problems should be escalated to the Marketing Growth Manager with a concise explanation and recommended action

What Success Looks Like

First 30 Days

• Learn TurFresh's marketing systems, contributors, vendors, workflows, and approval requirements.

• Take ownership of at least one recurring campaign process and one defined weekly reporting routine.

• Establish an accurate view of active projects, owners, deadlines, blockers, and dependencies.

• Begin documenting unclear or inconsistent workflows.

By 60 Days

• Independently manage the agreed marketing calendar and production queue.

• Manage approved campaigns and projects from handoff through verified publication or completion.

• Handle routine follow-up, access issues, missing inputs, and delivery problems without returning them to the Marketing Growth Manager.

• Prepare complete and reconciled weekly reporting materials.

• Escalate material exceptions with recommended solutions.

By 90 Days

• Achieve at least 90 percent on-time delivery for campaigns and recurring marketing commitments.

• Ensure at least 95 percent of published work has documented approvals, functioning links, correct tracking, and completion evidence.

• Maintain 100 percent on-time completion of assigned recurring reports.

• Eliminate overdue work that lacks a documented owner, next action, and escalation.

• Reduce preventable publishing errors and avoidable rework from the established baseline.

• Transfer the majority of routine production coordination, publishing administration, and reporting preparation away from the Marketing Growth Manager.

• Demonstrate measurable improvements in delivery reliability, visibility, and accountability.

Required Qualifications

• Strong project management and operational follow-through, including running multiple workstreams to a fixed date without losing track of dependencies.

• Demonstrated experience independently delivering marketing campaigns or projects from planning through publication or completion.

• Hands-on experience with email, social media, website, CMS, or CRM publishing.

• Practical understanding of campaign quality assurance and tracking requirements.

• Ability to coordinate multiple contributors, deadlines, and dependencies simultaneously.

• Strong written communication and professional, assertive follow-up skills.

• Comfort using spreadsheets and consolidating performance information.

• Ability to identify inconsistent, incomplete, or unsupported reporting.

• Sound judgment about what to resolve independently and what to escalate.

• Strong attention to detail without losing sight of deadlines and business priorities.

• Ability to work effectively in a remote, fast-moving environment.

Preferred Qualifications

• Experience with service businesses, multi-location companies, or lead-generation marketing.

• Familiarity with platforms such as GoHighLevel, WordPress, Shopify, Google Analytics, Google Ads, Meta, Microsoft Teams, SharePoint, or similar tools.

• Experience coordinating freelancers, agencies, technical vendors, or distributed teams.

• Familiarity with UTM tracking, forms, lead routing, landing pages, and basic marketing attribution.

• Experience creating or maintaining campaign checklists, standard operating procedures, and reporting systems.

• Basic ability to make routine website, email, or landing page changes within established templates.

Experience with every platform is not required. Strong execution, judgment, learning ability, and ownership are more important than familiarity with a specific set of tools.

The Right Person for This Role

• Takes responsibility for outcomes, not just assigned tasks.

• Notices missing information before it becomes a deadline problem.

• Follows up consistently without requiring reminders.

• Can distinguish between work in progress and work that is complete and verified.

• Is comfortable returning incomplete work for correction.

• Resolves ordinary problems independently.

• Escalates important issues early and brings a recommended next step.

• Keeps systems and reporting accurate enough that leadership can rely on them.

• Enjoys bringing structure and consistency to work involving multiple specialists.

What This Role Is Not

This is not primarily a brand strategy, copywriting, graphic design, or paid media specialist position. It is also not a purely administrative project coordination role. The title reflects ownership of campaign and project delivery, not calendar and task administration.

The central responsibility is to ensure approved marketing priorities become complete, accurate, published, and measurable work while craft ownership remains with the appropriate specialists.

Selection Process

Qualified candidates may complete a short live exercise involving a fixed launch date, missing inputs, an overdue review, and conflicting data. Candidates will explain how they would organize the work, resolve or escalate issues, verify completion, and report the result. We evaluate judgment, initiative, execution, communication, attention to detail, and problem-solving.

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