Position Overview:
You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:
- Building and deploying email marketing campaigns (Revinate)
- SMS/MMS outreach for potential customers and advertisers
- Managing database communications, including list segmentation and upkeep
- Creating and adapting marketing materials in Canva
- Data gathering and analysis of Leads, Past Customers, and Sales metrics
Key Responsibilities:
Marketing & Advertising
- Build and deploy email campaigns in Revinate, from list segmentation through send.
- Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
- Develop and implement email and text message marketing campaigns.
- Content generation, including the use of AI.
- Advertising spend optimization.
- ICP - Ideal Customer Profile analysis and identification.
- Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
- Understanding and ability to implement SEO.
Project Management & Automation:
- Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
- Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
- Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.
Analytics & Performance Tracking:
- Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
- Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
- Use data insights to continuously refine and optimize campaign strategies for better results.
- Need to be very proficient in analyzing data and using spreadsheets.
Creative & Materials:
- Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
- Collaborate with external graphic designers when more advanced design work is required.
Requirements
- Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
- A ferocious work ethic, sharp attention to detail, and the ability to work independently — these matter more to us than any specific industry background.
- Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
- Hospitality industry experience is helpful, but not required.
- Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
- Strong writing and content creation skills, with experience crafting engaging B2B content.
- Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
- Comfort with AI tools for the purpose of automation and speed of generation.
- Proactive, self-motivated, and comfortable working with a high level of autonomy.
Benefits
- This is a remote role.
- You must use your own computer and have reliable internet.
- Training for all technology will be completed by the Propertyse Team.
- Communication will occur through Google Meet/virtual platform, email, and portal messaging.
- You must have an English proficiency level of C1/C2
- This is a contract role that does not include benefits.
- Contracts are completed through Deel and payments are made through Deel in your preferred currency.
- Working hours will vary but are typically 9a-6p (with a break).
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