Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day.
APA sets salaries based on several considerations, including years of relevant
experience, level of education, and previous staff and/or governance experience
at APA.
The Marketing Operations Manager supports APA Publishing's marketing engine
through project management of tactical marketing initiatives across digital
marketing channels including email, landing pages, social media, and audience
segmentation. This role is responsible for administering the team's work
management platform and optimizing use of tools in the martech stack.
Education and Experience:
Bachelor's degree in marketing, communications, or a related field
5+ years of digital marketing experience
Strong project management skills with the ability to manage multiple projects
across different stakeholders
Strong communication and collaboration skills to work effectively with
internal stakeholders and vendors
Preferred: experience in a nonprofit association, academic, or scholarly
publishing marketing environment
Computer Skills Required (including level of expertise):
Advanced proficiency with the Microsoft Office Suite
Experience with marketing automation and CRM platforms (e.g., Salesforce
Marketing Cloud, Salesforce Sales Cloud)
Experience with social media management platforms (e.g., Sprout Social,
Hootsuite)
Experience administering a work management platform (e.g., Wrike, Asana)
Familiarity with ESP capabilities and rendering/testing tools (e.g., Litmus)
Demonstrated ability to craft effective prompts in AI tools (e.g. Claude,
Gemini, Copilot)
Responsibilities:
Serve as the primary administrator of the team's work management platform,
including user access, workflows, intake processes, and reporting
Manage audience segmentation and list hygiene to support targeted campaigns
across APA Publishing audiences
Own campaign structure management, ensuring consistency, scalability, and
compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL)
Execute email campaigns, prioritize the email calendar, support content
personalization and ensure audience alignment
Identify opportunities to optimize and streamline usage of tools within the
martech stack
Monitor social media trends, platform changes, and audience insights to
inform content and channel strategy recommendations
Collaborate with the Marketing Analytics Manager to report on social, landing
page, and email performance and recommend optimizations
Maintain documentation of work management processes, best practices, and
platform usage training to ensure project consistency
Manage relationships with external vendors and platform providers, including
contract renewals and troubleshooting
Collaborate effectively across functional areas and departments
Other duties as assigned
About APA:
The American Psychological Association (APA) represents 146,000 psychologists,
students, and affiliates, primarily in the U.S. and Canada but also in other
countries around the world. APA is a scientific and professional organization
with about 500 employees and is categorized as a 501(c)(3) along with its
501(c)(6) companion organization, APA Services, Inc.
APA offers a generous employee benefits program, including Remote Work/Flexible
Scheduling; a 401(k) option with employer match of up to 4%; medical, dental,
and vision insurance options and an outpatient mental health benefit; paid
personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition
assistance; an Employee Assistance Program (EAP); short- and long-term
disability insurance; and more.
Job Location: Remote: APA jobs may be considered for remote work eligibility as
defined in APA’s Flexible Work Policy and are subject to approval. Remote work
employees may not work from the following states or U.S. territories: Alaska,
California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New
York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands,
Washington, Wyoming.
Application Instructions:
Qualified candidates must apply online through APA’s applicant system
[http://bit.ly/1NJ8gy1] and attach a resume and cover letter specifying your
salary expectations. Applications that are submitted without both documents are
considered incomplete and will not be reviewed for consideration. Once your
application is submitted, you will receive a confirmation email. Please make
sure to check your Spam folder if you do not receive an email from us.
Final candidates will be required to successfully complete a background check as
a condition of employment. Any required consent forms and additional information
will be provided during the final stages of the hiring process.
The American Psychological Association is an Equal Employment Opportunity
Employer. All qualified applicants will receive consideration for employment
regardless of race, color, religion, sex, national origin, age, disability,
sexual orientation, gender identity or expression, marital status, personal
appearance, familial status, family responsibilities, matriculation, political
affiliation, genetic information, protected veteran status, or any other
characteristic protected under applicable federal, state, or local law.
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