Marketing Operations Manager
Department: Marketing
Reports To: VP of Marketing
Location: Remote Who We Are: SureCost is the leading provider of pharmacy purchasing and inventory management solutions. Our SaaS platform empowers pharmacies across the nation to streamline their operations, reduce costs, and stay compliant in an increasingly complex and competitive landscape. We are committed to delivering innovative solutions to pharmacies so they can simplify their daily activities and focus on providing the best patient care possible.
If you're looking for a role where you can make a meaningful impact in communities across the country, all while earning a competitive salary, you've come to the right place. At SureCost, we think work/life balance should have, well, balance. With team members across the United States, we value the freedom of fully remote work, flex hours, and flexible PTO.
Role Overview
SureCost is seeking an experienced Marketing Operations Manager to own and optimize the systems, processes and data that power our marketing engine and serve as a strategic partner to Marketing and Revenue leadership, shaping scalable growth strategy through data, marketing systems architecture and performance insights. AI is central to how this role operates, from predictive lead scoring and AI-assisted reporting to automated data hygiene, so you can turn our marketing stack into a faster, smarter growth engine, not just a well-maintained one.
This role is ideal for a highly organized, data-driven marketer who thrives at the intersection of strategy, technology and AI-enabled execution. You'll be responsible for managing our marketing technology stack, with HubSpot at the center, ensuring operational excellence across campaigns, reporting, lead management and cross-functional alignment. This role reports directly to the VP of Marketing and works closely with Demand Generation, Events, Sales, Revenue Operations and Leadership.
Key Responsibilities
Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
Collaborate with the Marketing Manager on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
Provide operational support for new enablement initiatives, including tools, dashboards and process documentation for all Marketing activities.
Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
Manage the entire Marketing Tech Stack (website, direct mailer, virtual event, conference event software and more). Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
AI & Automation
Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's