Stretto is seeking a detail-oriented Marketing Operations Manager to support digital marketing across multiple business lines, including Stretto Intelligence (an AI-enhanced portfolio of products and services), Trustee Suite, and Corporate Restructuring. This role owns the operational backbone of our marketing initiatives including building and tracking campaigns across their respective platforms, keeping data flowing cleanly between systems, and delivering consistent, trustworthy reporting on campaign performance and ROI. The ideal candidate will be confident compiling and interpreting data to make strategic recommendations, using AI and integration tools to build dashboards and consolidated reports across our systems, regardless of whether a native integration exists.
The Marketing Operations Manager will be able to multi-task, work effectively in a fast-paced environment, and be comfortable with shifting priorities and simultaneous project deadlines. This role will also be expected to assist with content development and support related to industry conference marketing. This role can be based anywhere in the United States yet will be expected to travel to the company’s Irvine, CA headquarters a couple times a year.
Essential Functions:
- Build and Track: build campaigns in their respective platforms across CRM, email, social, and in-app messaging, and configure the tracking, UTMs, and attribution that ensure every campaign is measured accurately from launch.
- Report and Measure: deliver consistent, reliable reporting on campaign performance, including ROI. Establish a dependable reporting cadence so leadership always has a current view of what is working.
- Analyze and Advise: speak confidently to the data, interpret campaign results, surface the story behind the numbers, and make strategic recommendations for improvement.
- Consolidate and Automate: use AI and integration tools to build dashboards and consolidated reports that unify data from across our systems, including where no native integration exists.
- Own the Stack: maintain the integrations that pass data between the CRM, marketing automation, email distribution, social platforms, and in-app messaging. Protect data integrity through deduplication, field mapping, and ongoing list hygiene.
- Strategize: develop digital marketing and Account-based marketing (ABM) campaigns in collaboration with stakeholders across the organization that meet the desired business outcomes.
- Execute: roll up your sleeves and execute the strategy including content development, basic design, and digital channels (that may involve the support of vendors). Constantly measure and test to look for opportunities to optimize results.
- Support Demand and Pipeline: support lead generation and pipeline development by building the programs, lifecycle stages, and lead routing that move prospects through the funnel, and equip the business development team with the leads and intelligence they need.
- Contribute Content: pitch in on content creation when the team needs it. We pride ourselves on being versatile marketers who move across disciplines, and everyone contributes to the work.
- Resourceful: find ways to get things done without having all ideal tools, techniques, or conditions readily available (progress over perfection). Think outside the box and find creative ways to solve challenges as they arise.
- Project Manage: keep all initiatives on track and hold stakeholders accountable. Pay attention to details and utilize methodologies to keep the trains on time.
- Work Well Under Pressure: effectively juggle priorities and apply focus to the most critical deadlines to make the biggest impact toward goals.
Platform Tools
The Marketing Operations Manager will work across our current marketing stack and help stand up the platforms we are moving toward. Experience with the tools below is required.
- CRM: Insightly and Salesforce
- Marketing automation: Pardot
- Email distribution: Mailchimp and Pardot
- In-app messaging and product adoption: Userpilot
- Social: LinkedIn and related social platforms
- Reporting and dashboards: BI and dashboarding tools, plus AI and integration tools such as Zapier used to consolidate data across systems where native integrations do not exist
- Web, SEO, and analytics: Google Analytics, Google Search Console, and related search tooling
Requirements / Education
- Four years of experience or more marketing B2B software required
- Bachelor's degree in a related field or equivalent education / experience required
- Extraordinary project management skills
- ABM and broad marketing cross-channel campaign development and execution
- Hands-on experience with in-app messaging and product adoption platforms such as Userpilot
- Working command of the full digital funnel, including lead generation, lead scoring and lifecycle stages, pipeline development, and conversion optimization
- Practical SEO experience, including on-page optimization and performance tracking
- Understanding of how data passes between marketing platforms, with comfort handling field mapping, integrations, and data structure
- Development, implementation, and management of a social media presence
- Generation of campaign metrics and knowledge of KPIs and campaign optimization
- Exposure to the legal, financial services, or professional services sectors
- Interest in AI-enhanced products and a curiosity about how they are brought to market
Stretto offers a competitive starting salary and a comprehensive benefits package, along with opportunities for growth. We are an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.
Requires 4+ years of B2B software marketing experience, a bachelor's degree or equivalent, project management, ABM, digital funnel, SEO, social media, analytics, and marketing platform integration expertise.
Key Responsibilities
- building campaigns
- measuring performance
- managing integrations
Skills & Tools
Insightly, Salesforce, Pardot, Mailchimp, Userpilot, LinkedIn, Zapier, Google Analytics, Google Search Console
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States or Irvine
- Salary: USD 100,000 – 110,000 / year
- Languages: English
Benefits
- Generous paid time off
About Stretto
A provider of technology and services for legal and financial professionals. — Industry: Information Technology