Marketing Operations Manager

Position Summary

We are seeking a forward-thinking marketing operations manager who can independently own the systems, processes, and measurement framework that power modern B2B demand generation and account-based marketing. This is a senior individual-contributor role responsible for translating business goals into scalable marketing automation, clean data flows, actionable reporting, and a pragmatic MarTech roadmap.

This role serves as the business owner for core marketing operations capabilities across HubSpot, Marketo, and connected GTM systems, with full accountability for campaign reporting, attribution, lead lifecycle design, routing logic, governance, and continuous optimization. The ideal candidate is both highly hands-on and highly strategic: someone who can improve today’s execution while also defining how the function should evolve.

Primary Responsibilities

• Own the end-to-end marketing automation ecosystem across HubSpot and Marketo, including program architecture, workflow design, governance, release management, and operational best practices.
• Define and maintain the MarTech roadmap for top-of-funnel and ABM operations, including evaluation, prioritization, implementation support, adoption planning, and ROI measurement for platforms such as Salesforce integrations, ZoomInfo, LeanData, 6sense, Demandbase, and related tools.
• Establish and govern campaign measurement standards, including campaign hierarchy, UTM governance, naming conventions, source tracking, program templates, and reporting definitions that enable consistent analysis across channels.
• Own marketing attribution strategy and reporting, including attribution model design, campaign influence logic, funnel definitions, source-of-truth documentation, executive dashboards, and insight generation across lead, account, pipeline, and revenue performance.
• Architect and optimize lead lifecycle processes across inquiry, qualification, nurturing, MQL, SAL, opportunity creation, and account engagement, ensuring definitions, stage progression, and service-level expectations are operationally sound and measurable.
• Design, implement, and continuously refine lead scoring, enrichment, normalization, deduplication, and routing logic, with the majority of workflow orchestration living in the marketing automation platform and coordinated appropriately with Salesforce and LeanData where needed.
• Build and maintain high-quality reporting for campaign, funnel, and ABM performance; translate data into practical recommendations that improve targeting, conversion rates, speed-to-lead, program mix, and investment decisions.
• Develop practical AI-enabled workflows that improve marketing operations efficiency and quality, such as campaign QA, segmentation support, reporting narratives, anomaly detection, tagging/classification, enrichment support, and workflow optimization.
• Partner closely with marketing, sales, sales operations, and revenue operations stakeholders to gather requirements, align processes, document standards, and implement scalable operating models that support growth.
• Own marketing data quality and governance within HubSpot and Marketo, including field standards, lifecycle integrity, list strategy, consent and suppression logic, audit routines, and compliance with applicable privacy and email regulations.
• Create, maintain, and improve durable process documentation, operating procedures, and system diagrams so that complex workflows are understandable, auditable, and repeatable.

Required Qualifications

• 6+ years of progressive experience in marketing operations, revenue operations, or demand generation operations within a B2B environment.
• Advanced, hands-on expertise administering both HubSpot and Marketo in a complex demand generation environment.
• Strong working knowledge of Salesforce architecture and integration patterns, including object relationships, campaign structure, sync behavior, field mapping, and downstream reporting implications.
• Demonstrated ownership of marketing campaign reporting, attribution, influence modeling, funnel analytics, and executive-facing dashboarding.
• Deep experience designing and managing lead lifecycle frameworks, lead scoring, data enrichment, segmentation, routing, and SLA-based handoff processes.
• Experience with key ecosystem tools such as ZoomInfo, LeanData, and 6sense, Demandbase, or other ABM platforms.
• Strong analytical ability, including comfort working with large datasets, diagnosing process issues, and turning findings into system or process changes.
• Ability to work independently, prioritize across competing requests, and bring a clear vision for how the role, systems, and roadmap should evolve over time.
• Strong written and verbal communication skills, with the ability to translate business requirements into technical workflows and explain technical tradeoffs to non-technical stakeholders.
• Practical experience applying AI to operational use cases in marketing, with an emphasis on quality, guardrails, efficiency, and measurable business value.

Preferred Qualifications

• Experience supporting enterprise B2B sales motions, multi-segment GTM strategies, or account-based marketing programs.
• Experience building or governing reporting in business intelligence tools such as Tableau, Power BI, or Looker Studio.
• Knowledge of webhooks, APIs, middleware, or advanced integration troubleshooting within a GTM systems environment.
• Strong understanding of data privacy, consent management, and email compliance requirements such as GDPR and CAN-SPAM.
• SQL, spreadsheet modeling, or advanced data visualization skills.

Success Indicators

• Campaign reporting is trusted, timely, and standardized across demand generation and ABM programs.
• Attribution and funnel metrics are clearly defined, consistently applied, and used in planning and investment decisions.
• Lead scoring, routing, and lifecycle automation are accurate, scalable, and aligned with sales follow-up expectations.
• The MarTech stack is intentionally managed, with a visible roadmap, clear ownership, and measured value from key platforms.
• AI-assisted workflows improve operational speed and quality without weakening governance, data integrity, or reporting trust.

Working Conditions & Hiring Process

• U.S. Work Location Requirement: All employees must reside in and perform work within the United States. We do not support international remote work arrangements for this role.
• Travel Expectations: While this is a remote position, occasional travel may be required for team meetings, company events, conferences, summits, etc. Candidates must be willing and able to travel as needed.
• On-Camera Work Environment: We operate in a highly collaborative, remote, on-camera culture. Employees are expected to be on camera during meetings unless extenuating circumstances apply.
• Recorded Video Interviews: All video interviews conducted during the hiring process will be recorded to support internal hiring consistency and process improvement.
• Background Checks: Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements, which may include verification of employment history, education, and criminal background, where permitted by law.
• Identity Verification (Form I-9): As part of our onboarding process, all hires must complete employment eligibility verification in compliance with federal law. This includes remote Form I-9 verification, which may require an in-person identity verification step with an authorized representative.

About Us:

At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable them to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity:

We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.

What We Offer:

We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, plus free access to all of our online programs.

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