About The Company
Puffy is a leading direct-to-consumer (D2C) brand renowned for its innovative approach to sleep solutions. As a Top 5 US mattress brand with over $1 billion in sales, Puffy has established itself as a market leader by prioritizing customer experience, quality, and innovation. The company operates with an AI-first mindset, integrating advanced artificial intelligence tools into every aspect of its marketing and product development processes.
Puffy's dynamic, fast-paced environment fosters a culture of excellence, ownership, and continuous growth. With a diverse, international team and a commitment to pushing boundaries, Puffy aims to redefine the sleep industry and deliver exceptional value to its customers worldwide.
About The Role
We are seeking a highly skilled Marketing Manager, AI-First, to join our remote team in the USA. This pivotal role involves transforming consumer insights into impactful marketing campaigns and strategic partnerships that drive the growth of our billion-dollar brand. Reporting directly to the Director of Marketing, you will own the entire research-to-brief process, develop compelling creative strategies, and collaborate closely with our AI-assisted creative teams.
Your primary responsibility will be to identify what matters most to online shoppers and translate those insights into clear messaging, briefs, and scripts that resonate with our target audience. Additionally, you will manage select strategic affiliate partnerships to maximize growth opportunities. This role offers a unique opportunity to influence the creative direction of a rapidly expanding company and gain exposure to high-level strategic decision-making.
The position is ideal for candidates who thrive in autonomous environments and are passionate about leveraging AI technology to revolutionize marketing practices.
Qualifications
5+ years of marketing experience, including at least 2 years with D2C e-commerce brands.
Proven ability to develop performance marketing campaigns driven by consumer insights.
Strong understanding of digital advertising platforms such as Meta, Google Search, and Demand Gen.
Experience in researching consumer preferences, buying patterns, and market trends.
Excellent skills in ad copywriting, scriptwriting, and creative concept development.
Practical experience using AI tools for research, ideation, and creative development.
Ability to work independently, manage multiple projects, and collaborate effectively with internal teams and external partners.
Excellent communication skills with the ability to translate insights into actionable creative briefs.
Responsibilities
Translate consumer research into relevant and compelling marketing campaigns, messaging angles, and creative strategies.
Develop detailed briefs and scripts for AI video generation, design, and content teams to produce effective assets.
Collaborate with paid media teams to bring finished assets to market and analyze performance feedback for continuous improvement.
Manage and coordinate selected exclusive strategic affiliate partnerships, including activity planning and performance reviews.
Build and maintain a consumer insights database covering customer needs, competitors, buying behaviors, and market trends.
Identify key customer needs and translate them into creative concepts that drive purchase motivation.
Guide the creative process from research to execution, ensuring alignment with brand objectives and market demands.
Engage with cross-functional teams to ensure seamless campaign execution and optimization.
Contribute to shaping the future of Puffy’s creative strategy through innovative insights and AI-enabled approaches.
Benefits
Up to USD $143,000 annual total package, including base salary and monthly performance bonuses of up to 10% of base.
Comprehensive medical, dental, and vision insurance coverage.
Generous Paid Time Off (PTO) and US public holidays.
Remote-first work environment, allowing flexible work arrangements across the USA.
Annual learning and development budget of up to $5,000 for courses and certifications.
Access to an AI-native tool stack supporting innovative marketing practices.
Opportunity to work with a high-performance, diverse international team spanning over 16 nationalities.
Eligibility for the Leaders Club, offering exclusive wellness memberships, networking events, and retreats.
Recognition programs such as 'We Are' Champion of the Month, with rewards and company-wide acknowledgment.
Additional benefits including 401(k) with company match, free Puffy mattress, store credits, and product discounts.
Equal Opportunity
Puffy is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We celebrate differences and are dedicated to providing a work environment where all employees can thrive regardless of race, ethnicity, gender, sexual orientation, age, disability, or background. We believe that diverse perspectives drive innovation and excellence, and we welcome applications from all qualified candidates who share our passion for redefining the sleep industry.