Ribbon Bio is a cell-free DNA developer transforming access to high-fidelity DNA molecules. By producing DNA independent of bacterial-mediated processes, Ribbon sidesteps many of the limitations inherent to traditional plasmid-based approaches, delivering purer DNA, faster production timelines, and greater reliability at scale. This cell-free approach unlocks a new level of freedom and flexibility, enabling researchers and developers to access DNA molecules of unprecedented length, structure, and complexity, eliminating long-standing bottlenecks which constrain innovation. Powered by proprietary algorithms and deep manufacturing expertise, Ribbon makes DNA synthesis accessible, ensuring its place as a foundational tool for next-generation science that will improve the health of both humanity, and the planet.
As our Marketing Manager, you will play a key role in shaping and executing the company's marketing strategy to drive product adoption, increase brand awareness, and support revenue growth. You will lead cross-functional marketing initiatives, oversee product launch activities, develop compelling technical content, and use data-driven insights to optimize performance and maximize market impact.
Tasks
- Develop and implement comprehensive marketing plans and GTM strategies for product launches, including setting timelines, identifying target audiences aligned with the company’s business objectives, focusing on market penetration of Ribbon’s product in the application areas as outlined in the company strategy.
- Produce scientifically accurateand compelling marketing materials, including white papers, blogs, webinars, and videos, to engage technical audiences through alignment with internal technical teams and product managers.
- Oversee multi-channel marketing campaigns, including digital marketing, content creation, events, and public relations, to generate leads and build brand awareness.
- Establish KPIs and utilize analytics toolsto measure the effectiveness of marketing initiatives, making data-driven decisions to refine strategies. Utilize digital tools (SEO, SEM, email marketing, social media) to promote products and engage with audiences effectively.
- This also includes regular reporting out of metrics to the leadership team and actively proposing next steps to align with and reach company goals.
- Manage events, both, owning events calendar and execute to ensure representation of products and services at trade shows, conferences, and scientific symposia.
- Ensure consistent brand messaging and positioning across all marketing materials and channels, strengthening the company’s presence in the synthetic biology space.
- Align with Product Managementto ensure product marketing messaging is aligned with findings from competitor analyses and unmet customer needs.
- Work with product managers to create and distribute sales toolstowards sales enablement.
Requirements
- Bachelor's degree in Marketing, Life Sciences, Biotechnology, Business, or a related field; advanced degree is a plus.
- 3+ years of experience in B2B marketing, preferably in biotechnology, life sciences, or a related technical field.
- Proven experience developing and executing go-to-market strategies and product launches.
- Ability to create compelling scientific and technical marketing content for diverse audiences.
- Experience managing integrated marketing campaigns across digital channels, content, events, and public relations.
- Strong analytical skills with experience using marketing metrics and data to optimize performance and report results.
- Experience collaborating cross-functionally with Product Management, Sales, and Technical teams to develop product messaging and sales enablement materials.
- Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent English communication skills required; native-level proficiency preferred.
Benefits
- Professional growth through company-supported training and workshops.
- Be part of a motivated, collaborative team with team-building activities.
- Work in an international environment with colleagues from 25+ nationalities.
- A career path with opportunities to advance.
- Starting salary is experience-based and will reflect your skills and track record in marketing.
Please note that if you are selected to proceed in the hiring process, you will be contacted by us within two weeks from the date of the submission of the application.
We are an Equal Employment Opportunity Employer. While focusing on the right set and mix of experience and skills, we value diversity and are highly committed to set up working environment with mutual respect to everyone regardless their race, nationality, religion, gender, age or other characteristics protected by applicable regulations and laws. To keep the gender balance in the company we highly encourage women to apply.
Ribbon Bio takes data protection seriously. Unless you express otherwise, by submitting your CV you authorize Ribbon Bio to store your personal data in its database for the purpose of the recruiting process or/and possible future job vacancies. If you want your data to be deleted from our database, you simply need to inform our hiring manager. Ribbon Bio will not share your personal data with any other party without your consent. In compliance with GDPR regulations, your data will be removed from our database within 6 months of your application date if you are not hired.
Bachelor's degree in marketing, life sciences, biotechnology, business, or related field; 3+ years of B2B marketing experience; product launches, GTM strategies, technical content, campaigns, analytics, and cross-functional collaboration.
Key Responsibilities
- developing strategies
- creating content
- managing campaigns
Skills & Tools
SEO, SEM
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Vienna, Vienna, Austria
- Salary: EUR 50,000 – 75,000 / year
- Languages: English
Benefits
- Tuition reimbursement
About Ribbon Bio
A biotechnology company developing cell-free DNA for next-generation science. — Industry: Manufacturing