Job Title:
Marketing Manager
Location:
Remote (U.S. based)
FLSA Classification
Exempt
Job Description:
Orbital is seeking a strategic, creative, and hands-on Marketing Manager to lead
the company’s marketing and communications efforts and manage a team of
marketing professionals. This position will play an important role in
strengthening Orbital’s brand, increasing market visibility, supporting business
development, and promoting the company’s people, capabilities, and projects.
The Marketing Manager will oversee day-to-day marketing activities while working
closely with executive leadership, business development, and operational leaders
to develop and execute marketing strategies aligned with Orbital’s growth
objectives. This position will have direct responsibility for members of the
marketing team and will coordinate internal resources and external partners to
deliver high-quality marketing initiatives.
The ideal candidate is a strong communicator and project manager who can develop
a strategy, lead a team, manage multiple initiatives, and remain hands-on in
execution.
This role reports to the President and the Chief Legal Officer of the
organization.
Essential Functions
Lead and manage Orbital’s marketing team, including setting priorities,
assigning responsibilities, developing team members, and ensuring timely and
high-quality execution.
Develop and execute Orbital’s annual marketing and communications plan in
alignment with company growth objectives.
Manage and strengthen Orbital’s brand, messaging, and market positioning
across all platforms and communications.
Manage the company website, including content, functionality, user
experience, analytics, and ongoing optimization.
Develop and execute a comprehensive SEO strategy to improve organic search
visibility, website traffic, and qualified business opportunities.
Lead Orbital’s social media strategy, with a primary focus on LinkedIn and
other relevant B2B platforms.
Manage and develop the LinkedIn profiles and thought-leadership strategies of
multiple Orbital executives and senior leaders.
Work directly with executives and subject matter experts to develop industry
insights, articles, posts, presentations, and other thought-leadership
content.
Develop and manage integrated marketing campaigns supporting strategic
markets, service lines, clients, and business-development initiatives.
Partner with Business Development and operational leaders to develop
marketing materials, case studies, project profiles, presentations,
proposals, and client-facing content.
Develop and maintain a company-wide content strategy and editorial calendar.
Lead Orbital’s conference, trade show, sponsorship, and industry event
strategy, including planning, logistics, booth design, promotional materials,
executive participation, and post-event follow-up.
Identify opportunities for Orbital executives and subject matter experts to
participate in industry conferences, panels, podcasts, interviews, and
speaking engagements.
Develop and manage Orbital’s public relations and media strategy, including
press releases, industry publications, media opportunities, and company
announcements.
Lead the company’s awards and recognition strategy, including identifying
opportunities and managing submissions.
Manage company promotional items, branded merchandise, signage, trade show
materials, and other brand assets.
Develop corporate communications supporting major company announcements,
organizational initiatives, acquisitions, strategic priorities, and company
milestones.
Partner with Human Resources and executive leadership on internal
communications, employee engagement, recruiting campaigns, and company-wide
initiatives.
Support executive leadership with presentations, biographies, talking points,
speeches, and other communications.
Establish and maintain marketing processes, standards, and best practices
across the organization.
Monitor marketing performance and provide regular reporting on website, SEO,
social media, campaigns, events, and other key metrics.
Identify and implement opportunities to leverage AI, automation, and emerging
technologies to improve marketing effectiveness and efficiency.
Manage marketing vendors, agencies, budgets, and other external resources.
Stay current on marketing, communications, SEO, social media, AI, and digital
trends and identify opportunities to improve Orbital’s marketing
capabilities.
Team Leadership
Provide day-to-day leadership, direction, and support to the marketing team.
Establish clear goals, priorities, responsibilities, and performance
expectations for direct reports.
Develop team members through coaching, feedback, training, and professional
development.
Ensure marketing resources are appropriately allocated across competing
company priorities.
Establish workflows and processes that improve efficiency, accountability,
and quality.
Foster a culture of creativity, collaboration, accountability, and continuous
improvement.
Coordinate workload and priorities across internal marketing resources and
external vendors.
Evaluate staffing and resource needs as the company’s marketing requirements
evolve.
Other Duties
Please note that this job posting does not list all duties and responsibilities
that are required of this job. Duties and responsibilities may change at any
time with or without notice.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, Journalism, or a
related field.
5+ years of progressive marketing and communications experience, preferably
within engineering, consulting, construction, energy, utilities, industrial,
or other B2B professional services environments.
Previous experience managing or leading marketing professionals required.
Demonstrated experience developing and executing comprehensive marketing
strategies.
Strong understanding of SEO, digital marketing, website management, social
media, analytics, and content strategy.
Experience managing executive social media profiles and developing
thought-leadership content.
Experience managing conferences, trade shows, sponsorships, and corporate
events.
Strong writing, editing, communication, and presentation skills.
Experience working directly with executive leadership and senior business
leaders.
Ability to understand complex technical services and translate them into
clear and compelling market-facing content.
Strong project management and organizational skills with the ability to
manage multiple priorities and deadlines.
Experience with website content management systems, SEO platforms, social
media platforms, analytics tools, and other marketing technologies.
Experience using AI and emerging technologies to improve marketing processes
and content development is preferred.
Key Attributes
Strategic: Understands how marketing supports business growth and market
positioning.
Leader: Capable of building, developing, and motivating a high-performing
marketing team.
Hands-On: Willing and able to personally execute work when necessary.
Creative: Brings new ideas and differentiated approaches to strengthen
Orbital’s brand.
Highly Organized: Effectively manages multiple initiatives, deadlines,
events, and stakeholders.
Excellent Communicator: Strong writer who can communicate effectively with
executives, employees, clients, and industry audiences.
Proactive: Identifies opportunities and takes initiative rather than waiting
for direction.
Business-Minded: Understands the relationship between marketing, business
development, client relationships, and revenue growth.
Data-Driven: Uses measurable results to evaluate and improve marketing
effectiveness.
Collaborative: Builds strong relationships across executive leadership,
business development, operations, and technical teams.
Technology-Oriented: Embraces modern digital marketing, SEO, AI, analytics,
and automation.
Location Note:
This is a remote position. Compensation is based on market data and internal
equity and may vary depending on the candidate’s location.
Salary Range:
$120,000-135,000 annually (based on experience, qualifications, and location)
Benefits:
A commitment to excellence and hard work will be rewarded with a competitive
salary, career advancement opportunities, and a comprehensive benefits package
designed to support your health, financial security, and work-life balance. Our
benefits include medical, dental, vision, and prescription drug coverage; a
401(k)-retirement savings plan; and supplemental insurance options. We also
provide company-paid life and AD&D insurance, company-paid short-term disability
coverage, company-paid maternity and bonding leave, and a generous paid time off
program to ensure you have the support and flexibility you need both
professionally and personally.
About Orbital:
Powered by People, Driven by Solutions
Since 1969, Orbital has been specializing in project development, project
execution and asset management for the heavy industrial sectors and utilities.
Our regional offices, hands-on mentality, and world-wide integrated teams
provide an ability to leverage subject matter experts and industry
best-practices wherever a project may lie geographically. Our focus steadfastly
remains on finding and delivering the best solution, regardless of where that
team sits across our organization. At Orbital, our power is our people.
Equal Opportunity Statement:
We are an equal opportunity employer and value diversity at our company. We do
not discriminate on the basis of race, religion, color, national origin, gender,
sexual orientation, age, marital status, veteran status, or disability status.
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