Unit: Office of Strategic Enrollment Management
Department: Div Strategic Enrollment Management
Department Summary: Virginia Commonwealth University (VCU) seeks a proactive and
detail-oriented Marketing Manager to support cross-platform marketing execution
for specific VCU Online programs, an important part of VCU’s portfolio. This
role sits within the Division of Strategic Enrollment Management and Global
Initiatives (SEMGI) and reports to the Director of Digital Content & Web
Experience, helping translate portfolio-level strategy into day-to-day campaign
execution that drives inquiry generation, application growth, and enrollment.
This position builds and manages multi-channel marketing efforts — including
paid media, SEM/SEO, email automation, and landing page content — for assigned
programs, ensuring campaigns are executed on time, on budget, and in alignment
with broader VCU Online marketing strategy.
Operating in close partnership with the Associate Director of Marketing,
academic college contacts, and campus marketing teams, the Marketing Manager
plays a hands-on role in campaign build-out, content coordination, and
performance monitoring, supporting continuous improvement of enrollment
marketing outcomes for their assigned program(s).
Duties & Responsibilities:
Campaign Execution & Channel Management (35%)
Build and manage day-to-day marketing campaigns for the assigned program
across paid media, SEM/SEO, email automation, and landing pages, in alignment
with strategy set by the Senior Marketing Manager.
Coordinate campaign timelines, creative requests, and channel scheduling to
ensure on-time, on-budget execution.
Manage day-to-day vendor and platform relationships (ad platforms, email
tools, landing page builders) for assigned programs.
Content Development & Coordination (20%)
Develop and coordinate marketing content and creative assets for the assigned
program — email copy, ad copy, landing page content, and campaign collateral
— for assigned programs.
Partner with design, web, and content teams to ensure marketing materials are
accurate, on-brand, and optimized for conversion.
Maintain content calendars and ensure consistent messaging across channels
for assigned programs.
Program & Stakeholder Support (20%)
Serve as the day-to-day marketing point of contact for assigned academic
program stakeholders, keeping them informed on campaign status and
performance.
Support the Senior Marketing Manager in gathering program input, priorities,
and enrollment goals to inform campaign planning.
Collaborate with enrollment, admissions, and student success teams to ensure
marketing execution supports the full prospective-student journey.
Analytics & Reporting (20%)
Track and report on campaign performance across channels for assigned
programs, flagging issues and opportunities to the Senior Marketing Manager.
Support A/B testing and landing page optimization efforts, implementing test
variations and summarizing results.
Maintain accurate, up-to-date performance dashboards and campaign
documentation.
Data, Reporting & Continuous Improvement (5%)
Assist in maintaining KPIs tied to campaign performance and enrollment goals
for assigned programs.
Contribute to regular reporting delivered to VCU Online and SEMGI leadership.
Other Position Details
This is a restricted position currently being funded with soft-funds and
continued employment is dependent upon continued funding, no challenges with
future funding are anticipated.
This will be a 100% remote position where quarterly campus visits are
required.
Communications and marketing professionals will collaborate closely with VCU
Enterprise Marketing and Communications to align content, storytelling and
brand positioning with institutional priorities and standards
Qualifications:
Minimum Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, Business, or
related field.
Significant and progressive experience in marketing, digital advertising, or
campaign management.
Experience supporting marketing or lead-generation campaigns in a
lead-generation-driven environment.
Hands-on experience with digital marketing channels, including paid media,
SEM/SEO, email automation, or landing page tools.
Strong organizational skills and experience coordinating with
cross-functional teams, including content, design, and web teams.
Demonstrated ability to work in and foster an environment of respect,
professionalism, and civility with a population of faculty, staff, and
students from all backgrounds and experiences, or a commitment to do so as a
faculty member at VCU.
Preferred Qualifications
Master’s degree in a related field.
Experience supporting online or adult learner recruitment marketing.
Familiarity with marketing automation platforms and CRM systems.
Experience in higher education or enrollment marketing environments.
Salary Range: $70,000 - $80,000
Benefits: All full-time university staff are eligible for VCU’s robust benefits
[https://hr.vcu.edu/benefits/] package that includes comprehensive health
benefits, paid annual and holiday leave, generous tuition benefits, retirement
planning and savings options, tax-deferred annuity and cash match programs,
employee discounts, well-being resources, abundant opportunities for career
development and advancement, and more.
FLSA Exemption Status: Exempt
Hours per Week: 40
Restricted Position: Yes
ORP Eligible: No
Flexible Work Arrangement: Fully Remote
University Job Title: 13231N - Communications Generalist 1
Contact Information:
Contact Name: AJ Martin
Contact Email: martinaj8@vcu.edu [martinaj8@vcu.edu]
Posting Open: 10/22/26
Posting Closes: 11/1/26