About The Role
The role owns the demand engine for a fast-growing technology company: planning and executing integrated campaigns that drive qualified pipeline across email, paid media, SEO/SEM, and web.
Reporting to the Director of Marketing, this position sits at the intersection of brand and revenue — translating positioning into campaigns, content, and conversion paths that sales can close. It matters because growth depends on it.
Key Responsibilities
Own demand-generation programs end-to-end: strategy, brief, execution, measurement, and iteration
Plan and launch multi-channel campaigns across email (HubSpot/Marketo), paid search and social (Google Ads, LinkedIn Ads), and organic content
Develop and manage the SEO/SEM strategy — keyword targeting, landing page optimization, and technical SEO collaboration with web/engineering
Build and report on campaign dashboards in GA4 and the CRM (Salesforce), tracking MQLs, SQLs, CAC, and pipeline contribution
Run A/B tests on messaging, creative, and landing pages to lift conversion at every funnel stage
Manage agency and vendor relationships, plus a quarterly marketing budget, with clear ROI reporting to leadership
Partner with product marketing, sales, and design to produce assets — case studies, webinars, nurture streams — that move buyers forward
What We Are Looking For
4-7 years of B2B or B2C tech marketing experience with demonstrated pipeline or revenue impact
Hands-on expertise with a marketing automation platform (HubSpot, Marketo, or Pardot) and GA4
Working knowledge of paid media and SEO: keyword strategy, audience targeting, and budget optimization
Strong writing and editing skills — able to draft briefs, emails, and landing page copy that convert
Analytical and comfortable with attribution models, funnel metrics, and building performance reports
Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
Bonus: experience with account-based marketing (6sense, Demandbase), marketing ops, or event/webinar marketing; familiarity with Salesforce reporting