About The Role
The role owns demand generation and brand marketing for a high-growth technology company, translating positioning into integrated campaigns that reliably drive qualified pipeline and market awareness.
Reporting to the Head of Marketing, the role partners closely with sales, product, and design to plan, launch, and measure multi-channel programs across email, paid media, SEO/SEM, and social — with clear ownership of funnel metrics and budget.
Key Responsibilities
Plan and execute integrated demand-generation campaigns across email, paid search, paid social, webinars, and content syndication
Own campaign performance: define KPIs, build dashboards in GA4 and HubSpot, and optimize against CAC, MQL-to-SQL conversion, and pipeline contribution
Develop and manage the content calendar in partnership with writers and designers, shipping on-brand assets including landing pages, ebooks, and nurture sequences
Run structured A/B tests on messaging, creative, and landing pages to improve funnel conversion rates
Manage SEO/SEM strategy, including keyword targeting, ad spend allocation, and technical SEO collaboration with web engineering
Own a six-figure program budget and vendor relationships across agencies, ad platforms, and martech vendors
Report campaign performance and strategic recommendations to marketing leadership monthly
What We Are Looking For
4-7 years of B2B or B2C marketing experience, including 2+ years owning demand generation or campaign management at a tech company
Hands-on expertise with marketing automation and CRM tools (HubSpot, Marketo, Salesforce) and analytics platforms (GA4, Looker)
Demonstrated track record of campaigns that produced measurable pipeline or revenue impact
Strong writing and editing skills; able to craft compelling messaging for technical and business audiences
Solid grasp of paid media mechanics, attribution models, and funnel analytics
Excellent project management; comfortable running 5+ concurrent campaigns with cross-functional stakeholders
Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience. Bonus: experience in SaaS or developer-focused products, familiarity with ABM platforms (6sense, Demandbase), and copywriting or SEO certification