Truce Law is a Washington family law firm built around a specific posture: the legal process should protect what people are trying to preserve, not make the separation worse than it has to be. Our marketing exists to find the clients who want that.
We're building our marketing department to a team of five through 2026 and early 2027. This is the first structural hire under our Director of Marketing — the person who owns the operating layer of the department: campaigns run correctly, the vendor delivers what it was paid for, the attribution data is true, and the firm is visible where search is moving next.
If you've held the number on paid search — not supported someone who held it — and you can tell us specifically where Truce would show up (or wouldn't) in an AI answer engine today, we want to talk to you.
Why Join Truce Law
The first structural hire under a newly-arrived Director of Marketing — real ownership, real boundaries
A required, load-bearing AI search mandate — not an emerging-trend footnote
You inherit working infrastructure (HubSpot, a live agency, an attribution build in progress) — your first 90 days are diagnosis and correction, not construction
A department growing from one person to five inside six months, with a defined path to Director / VP / CMO as the firm scales
Benefits
Medical, Dental, Vision: Employer-paid coverage for employees. This is fully covered — no employee premium contribution required.
Paid Time Off: Four weeks total — three weeks PTO plus a fully paid week off for the firm's winter holiday closure.
Paid Holidays: 10 paid holidays annually.
401(k): 3% firm contribution — regardless of employee contribution.
Lifestyle Spending Account (LSA): Firm-funded account for wellness, fitness, and lifestyle expenses.
Professional Development Stipend: Annual stipend to support certifications, training, and continued education.
Firm Technology: Microsoft 365 / Copilot and Claude AI tooling provided. Employer-provided tech package.
AAA Membership: Roadside assistance, identity theft protection, and discounted pet insurance.
ADA Accommodations Statement
Truce Law, PLLC is committed to providing reasonable accommodations to qualified individuals with disabilities, in accordance with the Americans with Disabilities Act (ADA) and applicable state and local law. If you need a reasonable accommodation to participate in the application or interview process, to perform the essential functions of a position, or to enjoy other benefits and privileges of employment, please contact our HR Department at hr@trucelaw.com to request an accommodation.
EEO Statement
Truce Law, PLLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, genetic information, veteran or military status, marital status, familial status, pregnancy (including childbirth, lactation, and related medical conditions), citizenship status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions at Truce Law, including those relating to hiring, promotion, compensation, and termination, are based on qualifications, merit, and business need.
Responsibilities
Paid Acquisition. Own Google Ads performance — in-house or agency-run — fluent enough to audit the vendor's work. Segment campaigns by case and process type; execute budget within allocation and recommend shifts backed by evidence.
AI Search Strategy. Establish and maintain measurement of whether Truce is cited across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Adapt site architecture for answer-engine retrieval and report monthly on movement.
HubSpot & Data Integrity. Operate and maintain an existing instance — not architect it. Own attribution input integrity: UTM tagging, zero untagged contacts, clean form-to-CRM data.
Vendor Performance. Own the agency's performance — weekly live call, deliverable QC, a functional scorecard. The Director owns the relationship; you own whether the work is real.
Team Leadership. Manage the Marketing Assistant (supervision transfers to you at Day 30) with weekly 1-on-1s and a scored KPI scorecard.
Reporting & Brand. Deliver a weekly analytics review and a monthly performance report. Apply the firm's brand filter to campaign-side output and escalate edge cases.
Qualifications
3+ years owning paid search performance with budget accountability. You've held the number, not supported someone who held it.
Google Ads fluency sufficient to audit a vendor. You can look at an agency's account and say specifically what's wrong with it.
Hands-on HubSpot Marketing Hub operation, plus GA4, Search Console, and CRM-integrated call tracking (CallRail or equivalent).
AI search strategy — required and tested. You can explain who's currently cited on real Washington family law questions, why, and what would need to change for a named Truce page to be cited. Assessed in the interview process, including a live screen-share component.
Preferred: WordPress/Elementor, Semrush or Ahrefs, professional services or legal marketing experience, and prior agency management from the client side.
Not required: HubSpot build/architecture experience, design or video production, or a legal industry background.
Compensation
$85,000 – $105,000
About Truce Law
Our Mission: Redefining Family Law
We help people who feel the need to separate do so in a way that minimizes the damage to them and those they love. Founded on February 14, 2018, our mission is simple: Collaborative, thoughtful, and client-centered family law.
Families that work with us strive to navigate legal challenges with less litigation, more resolution, and greater respect for everyone involved. Our approach is designed to ease client worries, focusing on finding common ground, not creating conflict, to protect relationships and secure stable futures.
At Truce Law, your earning potential grows with your contributions.
We’re growth-minded, professional, and human. Join us if you want to make a real impact for families while building a thriving career.
Confidentiality: All applications are fully confidential.
Requires 3+ years owning paid search budgets, Google Ads auditing, HubSpot Marketing Hub, GA4, Search Console, call tracking, and demonstrated AI search strategy expertise.
Key Responsibilities
- managing acquisition
- optimizing search
- auditing vendors
Skills & Tools
Google Ads, ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, HubSpot, HubSpot Marketing Hub, GA4, Search Console, CallRail, WordPress, Elementor, Semrush, Ahrefs, Microsoft 365, Microsoft Copilot
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 85,000 – 105,000 / year
- Languages: English
Benefits
- Generous paid time off
- Retirement plan
About Truce Law
A family law firm providing collaborative, thoughtful, and client-centered legal services. — Industry: Legal and Compliance