MARKETING MANAGER
ACCELERATE PERFORMANCE.
About CAI Software
CAI Software builds purpose-built solutions that help manufacturers, processors,
and distributors accelerate performance. Our mission is to enable manufacturers
to transform performance through a connected, AI-assisted ecosystem that
delivers visibility, control, and continuous improvement. We bring the deep
operational expertise and enterprise infrastructure to be a true long-term
performance partner.
With 6,200+ active customers worldwide and a market-leading position in every
vertical we serve, CAI combines 45+ years of industry expertise with modern
AI-driven execution - helping businesses move faster, operate smarter, and
perform at their peak. We work across 15+ industries and 10+ countries, guided
by three values built into our name: Candor, Accountability, and Impact.
CAI Business Units and the Markets We Serve
CAI Software is organized into three business units: Graphic Communications,
Process Manufacturing, and Discrete Manufacturing - aligned to the industries we
serve. This structure keeps our teams close to customer needs while operating
with the scale and support of a global software company.
Graphic Communications
This role is part of our Graphic Communications business unit, which serves the
global print and packaging industry with ERP and production software designed
for commercial printers, packaging manufacturers, promotional and transactional
print providers, sign and display manufacturers, and in-plant operations. Our
solutions accelerate performance by improving operational visibility, production
efficiency, and profitability in complex, high-volume environments.
About the Role
CAI Software is seeking a strategic and results-driven Marketing Manager to
drive awareness, adoption, and revenue growth for our industry-leading Graphic
Communications Suites and workflow automation solutions. This role is critical
in ensuring that our leading Print productivity and management software
solutions, are effectively positioned in the market.
As part of the Marketing team, you will develop compelling product messaging,
execute go-to-market strategies, and support sales enablement efforts to ensure
our solutions help customers automate workflows, reduce waste, and improve
profitability in the print industry.
You will collaborate closely with product management, sales, and customer
success to translate technical capabilities into clear, value-driven marketing
initiatives. Your expertise will help differentiate CAI Software’s Graphic
Communications modular and scalable solutions from competitors and drive demand
among commercial, packaging, and specialty print businesses.
What You'll Do
Go-to-Market Strategy – Develop and execute product positioning, messaging,
and launch strategies for Graphic Communication’s Print Productivity Suites
and integrated workflow solutions.
Sales Enablement – Create battle cards, presentations, and training materials
to equip the sales team with compelling narratives about our solutions’
benefits.
Market Research – Analyze customer needs, competitive trends, and industry
insights to refine marketing strategies.
Content Development – Develop thought leadership content, including
whitepapers, blogs, case studies, and demo videos, that highlight how Graphic
Communication’s solutions optimize print operations.
Demand Generation – Collaborate with the marketing team to drive lead
generation for core MIS platforms and productivity solutions.
Customer Journey Optimization – Align marketing efforts with the print
buyer's journey, ensuring Graphic Communications’ messaging is effective from
awareness to conversion.
Cross-Functional Collaboration – Work closely with product management, sales,
and the channel team to align marketing initiatives with business goals.
Channel Partner Marketing Support – Develop co-marketing initiatives,
promotional materials, and enablement programs to help channel partners
successfully market and sell CAI Software’s Graphic Communications solutions.
Performance Tracking – Measure and analyze campaign effectiveness, making
data-driven recommendations for continuous improvement.
What We're Looking For
4+ years of experience in B2B SaaS product marketing or print industry
technology
Bachelor’s degree in Marketing, Business, Communications, or equivalent work
experience
Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven
technology and productivity tools a bonus
Strong storytelling skills with the ability to translate complex solutions
into customer benefits
Experience with CRM and marketing automation tools such as Salesforce,
HubSpot, and Google Analytics
Excellent written and verbal communication skills
Self-starter with a results-oriented mindset and ability to manage multiple
projects in a fast-paced environment
Remote role with minimal travel as required
Why Join CAI
At CAI, we are building something that matters. With 6,200+ customers across 15+
industries and active investment in AI-driven performance tools, we are
positioned to define what the next generation of manufacturing software looks
like — and we are building the team to lead that work.
Our four pillars define how we deliver for customers — and how we work:
Built to Fit - Fits how your business runs so performance comes standard
Built to Expedite - Speeds time to performance without heavy lifts or delays.
Built to Deliver - AI turns action and insights into measurable performance.
Built to Scale - Sustains and scales performance without disruption.
CAI Software is an “EEO/Veterans/Disabled employer.”
Equal Employment Opportunity
CAI Software is an Equal Opportunity employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees. All qualified
applicants will receive consideration for employment without regard to race,
color, national origin, age, sex (including pregnancy, sexual orientation, and
gender identity or expression), religion, disability, genetic information,
marital status, veteran status, or any other basis protected by local, state or
federal law.
Disability Accommodation
CAI Software endeavors to make reasonable accommodations for applicants with
disabilities and disabled veterans pursuant to applicable federal and state law.
If you are an individual with a disability and require a reasonable
accommodation to complete any part of the application process or are limited in
the ability or unable to access or use the online application process and need
an alternative method for applying, please contact us at
talent.acquisition@caisoft.com or send an e-mail with your specific
accommodation request.
Work Authorization
Applicants must be authorized to work in the United States. CAI Software does
not unlawfully discriminate on the basis of citizenship or immigration status in
accordance with the Immigration Reform and Control Act of 1986 (IRCA).
Pay Transparency Nondiscrimination
CAI Software will not discharge or in any other manner discriminate against
employees or applicants because they have inquired about, discussed, or
disclosed their own pay or the pay of another employee or applicant. However,
employees who have access to the compensation information of other employees or
applicants as a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise have access to
compensation information, unless the disclosure is (a) in response to a formal
complaint or charge, (b) in furtherance of an investigation, proceeding,
hearing, or action, including an investigation conducted by the employer, or (c)
consistent with the contractor’s legal duty to furnish information. 41 CFR
60-1.35(c).
Compensation
The compensation range reflects the Company’s good faith belief at the time of
posting. Individual base pay depends on various factors, including primary work
location, complexity and responsibility of the role, job duties and
requirements, and relevant experience, knowledge, skills, and education. Base
pay ranges are reviewed and typically updated each year, and offers are made
within the applicable range at the time of hire. Certain roles are eligible for
additional rewards, including discretionary merit increases, bonus, and/or
stock, and certain roles are eligible to earn sales variable compensation
incentives under the terms of the applicable plan.