Job Title: Marketing Generalist | Remote
Position Summa r
We are seeking a motivated and versatile Marketing Generalist to join our growing SaaS team. This role is ideal for someone who enjoys wearing multiple hats and has hands-on experience with digital marketing, paid advertising, campaign management, and client co mmunicatio.
The ideal candidate is analytical, creative, highly organized, and comfortable working in a fast-paced environment. This is a remote, client-facing position, and the successful candidate must be comfortable leading and participating in client meetings via Zoom, presenting campaign performance, explaining marketing strategies, and communicating recommenda tios.
Strong experience managing and analyzing Google Ads and Meta Ads is r equied.
Key Responsibilties
Client Management & C o mmuniaServe as a primary marketing contact for assigned cl
ients.
Lead and participate in client-facing Zoom calls to discuss campaign strategy, performance, results, and next
steps
Present marketing reports and explain Google and Meta advertising performance to
client.
Communicate campaign recommendations, opportunities, and challenges clearly and professionaly.
Build strong, professional relationships with clients while managing expectations and deliverabDigital Marketing & Ad M a nagement Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/In
stagram).
Monitor daily campaign performance, budgets, lead quality, conversions,
and ROAS
Analyze Google Ads and Meta Ads performance and identify opportunities for
i
mprovemen.
Manage advertising budgets and make data-driven recommendatios.
Conduct audience targeting, keyword research, A/B testing, and cr
eative testng.
Identify underperforming campaigns and implement strategies to improve reslts.
Experience with LinkedIn Ads, YouTube Ads, or other paid platforms is aMarket i ng Operations Assist in developing and executing integrated market
ing campaigns. Support product launches, promotions, webinars, and customer engageme
nt initiatives Coordinate marketing projects across sales, product, and
l
eadership team.
Maintain marketing calendars and campaign timeli nContent & Brand Create and edit marketing content including emails, landing pages, blog posts, sales collateral, and socia
l media content. Ensure marketing materials remain consistent with
brand guidelines Collaborate with designers and developers on marketing assets a
/ul>nd website updateAnal ytics & Reporting Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, HubSpot, or s
imilar platforms. Prepare regular client-facing reports highlighting KPIs, campaign performance, lead generation, and opportunitie
s for improvement Analyze marketing data and customer behavior to support
s
trategic decision.
Translate campaign data into clear insights and actionable recomm endations for clienWebsite & SEO Assist with website updates and landing
page optimization. Support SEO initiatives, including on-page optimization, keyword research, and cont
ent recommendations Improve website conversion rates through testing and
/ul>performance a nalysiQualifications 3+ years of experience in digital marketing, paid media, or a market
ing generalist role.
Hands-on experience managing Google Ads and Meta Ads c
ampaigns is required
Strong understanding of Google and Meta ad performance, reporting, optimization, a
n
d conversion trackin.
Comfortable in a client-facing role and leading/participating in Zoom cals.
Excellent verbal and wri
tten communication skils.
Ability to explain marketing performance and strategy to clients in a clear, professional maner.
Experience with CRM and marketing automation platforms such as Hu
bSpot, Salesforce, or siilar.
Strong understanding of Google Analytics (GA4), reporting, and conversion trcking.
Highly organized with
strong project managementskills.
Bachelor's degree in Marketing, Communications, Business, or a rel ated field, or eq uivalent exCore Compet
encies Google Ads M
anagement
Meta Ads Managemen
Pai
d
Media & Campaign Optimizatin
Client Communication & Relationship Managem
n
t
Marketing Analytics & Repo
r
ing
Lead Genertion
Content Mareting
Email Maketing
SEO & Website Optiizati
o
n
Project Mnagement
Creat
ive Problm Solving
C ommunication & CoSuccess in This Role The successful candidate will help drive qualified lead generation, improve marketing performance through data-driven decision-making, and build strong client relationships. They will be responsible for effectively managing paid advertising campaigns, understanding and communicating Google and Meta performance, and turning campaign data into actionable strategie s that improve results for our clients