Position Summary:
As the marketing Director you’ll have the opportunity to work on all aspects of the brand and portfolio you manage, including consumer insights, advertising, consumer promotion, shopper marketing, new products, sales, operations, and finance.
Responsibilities include leading the development of integrated marketing efforts, leading advertising, and packaging development, creating, and executing media strategies and plans, championing new products, advancing consumer insights and brand strategy, and collaborating with sales teams from our three different brands; Eddy Foods, Carolina Pride and Strauss to develop strategic customer partnerships. You will be energized by your work because your contributions will make a difference.
Position Requirements:
-5 Years experience in Consumer Products and / or Foodservice Marketing, protein preferred.
-College degree
-Excellent attention to detail
-Good Communication and presentation skills
-Excellent planning and organizational skills
-Expertise in social media / communications
-Strong computer skills
-Grassroots Marketing skills
-Occasional overnight travel
Position Responsibilities:
-Branding / Strategy on all brands
-Develop marketing plans, promotional calendars, new product rollouts
-Manage and develop point of sale material, sell sheets
-Manage websites, digital and social media channels
-Develop and manage marketing budgets
-Manage Consumer affairs
-Category management, Insights from Data such as IRI, Techonomic, as well as other sources
-Assist in developing customer presentations and business reviews
Manage external Marketing partners such as Food Stylist, Graphic design, and Photo Shoots
Miscellaneous:
-Remote location
-3 companies Eddy, CP, and Strauss
-Reports to Chief Commercial officer