Director of Marketing
Novato, California (Hybrid) | Full-Time | Reports to the Chief Communications Officer
About Marin Community Foundation
Marin Community Foundation (MCF) is one of the largest community foundations in the country: nearly 600 individuals and families across the Bay Area and beyond trust us to administer more than $4.3 billion in assets, and last year alone we directed more than $325 million to nonprofits.
We believe communities matter. They are our theory of change, where solutions take root and endure, where leaders are developed and where ideas built from the ground up become policy. We also believe the biggest problems of today demand local solutions, grown and scaled from the bottom up.
We deploy this theory of change by working alongside donors, nonprofit partners and community members. Our North Star: a Marin County where everyone can thrive. We have a strategic focus on affordable housing and homelessness, climate resilience and community-led change in the neighborhoods most affected by these challenges and historical inequities. Our team includes expert strategists with decades of success in creating durable change, and our entire staff is guided by core values: innovation, equity, impact, transparency, collaboration and joy.
The Opportunity
MCF is building a communications and marketing function commensurate with its scale and ambition, led by the Foundation’s first Chief Communications Officer (CCO). The Director of Marketing will be a key partner in that build — the point person responsible for how MCF shows up across every marketing channel, paid and organic alike.
This is a rare combination of ownership and runway. You will set marketing strategy and execute it — owning social media, email, web, digital advertising, print, events and sponsorships. You will partner with our Communications Operations Manager to collaborate with creative vendors and agencies. And because we are focused on outcomes, not just outputs, you will build the measurement infrastructure to know what’s working.
You will also partner with the CCO to support the Foundation’s earned media program, extending the reach of stories the CCO places across owned and paid channels. The role arrives at a moment of visible momentum, including the Foundation’s upcoming 40th anniversary in 2027 — a marketing opportunity you will help shape from the start.
The ideal candidate is a full-stack marketer: strategic enough to build the annual plan and hands-on enough to write or collaborate on the creative, brief the designer and read the analytics. You are equally comfortable stewarding a brand and stretching a budget.
A marketing leader needs a great team around them. You’ll come to this role to meet established teammates at the top of their field. MCF already engages with smart folks who know us well, including a creative agency; media planner; website design firm; and professionals leading graphic design, photography and videography. We look forward to bringing your relationships and recommendations into this mix. We also have a core marketing stack ready for you, from Adobe Creative Cloud to Canva to Hootsuite and more. Now we’re ready for you to take the helm.
Key Responsibilities
Marketing Strategy & Campaigns
Develop and execute MCF’s integrated annual marketing plan across all channels — paid and organic — aligned to Foundation priorities and grounded in clear audience segmentation.
Design and run campaigns around MCF’s mission and impact among priority audiences, including donors and prospective donors both in and outside the County, nonprofit partners and Marin residents. These campaigns will build awareness but ultimately must lead to action.
Lead marketing for signature institutional moments, including the Foundation’s 40th anniversary, a Community Open House and initiative launches.
Partner with the Philanthropic Partnerships team so marketing measurably supports donor engagement, cultivation and stewardship.
Digital, Social & Email
Build MCF’s comprehensive social media road map. Design the overarching channel strategy and editorial framework while setting performance benchmarks for downstream content creation and community engagement.
Define website evolution, user experience (UX) and search optimization priorities, and design performance road maps to guide development and design vendors during execution.
Orchestrate a macro strategy for MCF’s email marketing ecosystem. Develop the long-term road map for newsletters and campaigns, establishing key parameters for list health, segmentation logic and testing frameworks.
Paid Media
Steer the macro allocation and return-on-investment modeling for all paid media investments.
Construct the integrated investment strategy across digital, print, out-of-home and sponsorship channels to maximize long-term fiscal efficiency.
Serve as line of sight for vetting paid media inquiries, deliver a recommendation to the CCO and execute decisions on buys or passes.
Establish performance guardrails for external agency partners relating to marketing.
Set the media execution benchmarks and brief guidelines in close partnership with the Communications Operations Manager to ensure strict partner accountability.
Brand & Creative
Steward the application of MCF’s brand guidelines across all marketing materials — digital, print and event.
With support from the Communications Operations Manager, direct creative production with designers, photographers, videographers and printers from brief through delivery.
With support from the Communications Operations Manager, produce and maintain the Foundation’s core marketing collateral, including impact materials, event assets and video storytelling.
Earned Media Support
Amplify earned media wins across owned and paid channels to extend their reach and shelf life.
Measurement & Analytics
Build and maintain the marketing dashboard. Define key performance indicators (KPIs), track performance across channels and report results and recommendations to the CCO.
Use data to continuously refine audience targeting, content strategy and channel mix.