JOB DESCRIPTION
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner
companies to source qualified talent for their open roles. The following
position is available to Veterans, Transitioning Military, National Guard and
Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If
you have the required skill set, education requirements, and experience, please
click the submit button and follow the next steps.
Required:
4-year college degree or equivalent combination of education and experience,
Business, Communications, Marketing or related field
Minimum 5-7 years related experience required.
Prior direct marketing experience strongly desired, especially in campaign
development, creative asset management and digital experience.
Highly developed oral and written communication skills.
Ability to manage multiple projects simultaneously.
Ability to assimilate information quickly, analyze problems, and implement
solutions required.
Proficiency in Microsoft Office applications required.
Travel may be required.
As a Marketing Associate, you’ll support the execution and evolution of our
donor loyalty and marketing code programs across digital and onsite touchpoints.
Working closely with the Sr. Marketing Manager, you'll help bring campaigns,
content, and donor experiences to market while coordinating with a range of
cross-functional partners. You'll play a key role in ensuring messaging and
visuals are clear, consistent, and effective across channels. Success in this
role comes from combining creativity, organization, and attention to detail to
continuously enhance the donor experience.
Our Ideal Candidate:
You’ve built a strong foundation of marketing experience and know how to turn
strategy into creative work that captures attention and inspires action. You’re
a strong, marketing-focused copywriter who can make complex information clear
and engaging, and you bring thoughtful design direction that helps shape how
ideas come to life. Consistency matters to you, so when the email, the poster,
and the website say three slightly different things, you spot it and straighten
it out. These strengths are central to your day-to-day work. You have opinions
about clarity, too: a paragraph where a sentence would do, a call to action
nobody understands, or an email that buries the point. You’re steady with
details, good at closing loops, and while loyalty experience is a plus,
curiosity about why donors come back counts for more.
Responsibilities
Develop and manage the creative assets, content, and messaging for the
loyalty and digital marketing codes programs, keeping the donor experience
accurate and consistent across channels.
Shape how program strategies come to life by writing clear, engaging
marketing copy and guiding the creative development of donor-facing materials.
Support the planning and execution of campaigns, promotions and go-to-market
strategies from concept through launch, working with creative, targeted
marketing, operations, and IT partners.
Manage and enhance loyalty experiences in the Blood Donor App and on the
website, including messaging, dashboards, widgets, marketing codes and other
engagement features.
Develop the program materials donors see at donation centers and blood
drives, coordinating with the project managers who own the overall onsite
experience.
Create program communications and maintain the asset libraries, resources,
and updates that program managers, field teams and internal partners rely on.
Collaborate with customer care and social care teams to answer questions,
gather donor feedback and identify opportunities to improve the donor
experience.
Monitor campaign performance, donor behavior and key program metrics;
prepare reports and apply insights to improve future initiatives.
#LI-Remote
ADDITIONAL QUALIFICATIONS/RESPONSIBILITIES
Qualifications
4-year college degree or equivalent combination of education and experience,
Business, Communications, Marketing or related field
Minimum 5-7 years related experience required. Prior direct marketing
experience strongly desired, especially in campaign development, creative asset
management and digital experience.
Highly developed oral and written communication skills.
Ability to manage multiple projects simultaneously.
Ability to assimilate information quickly, analyze problems, and implement
solutions required.
Proficiency in Microsoft Office applications required.
Travel may be required.
The salary range for position is $75,000.00 - $80,000.00 / annually.
Note that American Red Cross salaries are aligned to the specific geographic
location in which the work is primarily performed. Other factors that may be
used to determine your actual salary may include your specific skills, how many
years of experience you have and comparison to other employees already in this
role.