Rohrer is looking for a Market Development Manager to lead our business
development efforts across Home & Commercial, Home & Business, Household Goods,
Personal Care, and other priority markets.
In this role, you’ll design and run segment-based prospecting programs, coach a
team of sales professionals, and roll up your sleeves to prospect and grow a
portfolio of accounts yourself. You’ll own our annual new business goal and work
closely with commercial leaders, marketing, and cross-functional teams to build
a consistent pipeline of new customers.
What You'll Do
Build and lead our prospecting programs
Design segment-based prospecting programs, complete with target lists,
playbooks, and multi-touch outreach cadences across phone, email, LinkedIn,
and in-person channels.
Coach and lead a prospecting group of about seven sales team members by
setting activity and pipeline expectations, running pipeline reviews, and
holding the group accountable to results. (This is a leadership role without
direct reports.)
Set and report on prospecting KPIs, including activity, meetings set,
opportunities created, conversion rates, and new business won, and use the
data to sharpen cadences and coaching.
Prospect and sell
Research and qualify new customers, markets, and opportunities aligned with
Rohrer’s growth strategy.
Model field prospecting through store checks, networking, trade shows, and
industry events, and teach these methods to the team.
Manage and grow a portfolio of approximately 40 smaller accounts, finding
expansion and cross-selling opportunities.
Prepare presentations, proposals, and business reviews, and help transition
new accounts smoothly to commercial and operations teams.
Keep prospect, customer, and pipeline information accurate and current in our
CRM.
What You Bring
Bachelor’s degree in business, marketing, or a related field preferred;
equivalent experience considered.
5+ years of B2B sales or business development experience, including at least
2 years building prospecting programs or coaching a sales or BD team.
A proven track record of creating prospecting cadences that generated
measurable pipeline and revenue.
Hands-on experience with sales engagement tools such as CRM sequences and
LinkedIn Sales Navigator.
Strong communication and relationship-building skills, plus the ability to
turn data into action.
The self-motivation to thrive in a remote, field-based role, with willingness
to travel up to 25%.
Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams).
Experience in packaging, manufacturing, or consumer products preferred.
What We Offer
Support and guidance from experienced sales professionals.
Career growth and advancement opportunities.
Competitive compensation.
Comprehensive benefits package, including medical, dental, vision, and
retirement savings options.
Paid time off and company holidays.
A collaborative, safety-focused work environment.