MANAGING DIRECTOR AFFSCALE
JOB SUMMARY
- We are seeking a visionary, highly experienced, strategic and results-driven Managing Director to lead Affscale through its next phase of growth.
- The ideal candidate will have a deep understanding of the CPA network business, a strong track record in scaling performance mark
- As Managing Director, you will oversee all aspects of the company, from strategy and operations to business development and brand building.
- Your leadership will be key to driving the expansion of Affscale into a global industry leader.
KEY RESPONSIBILITIES
Strategic Leadership:
- Develop and execute a clear, comprehensive growth strategy to scale Affscale into a global Nutra CPA network brand.
- Drive business development initiatives to expand into new markets and identify new revenue streams.
- Establish and communicate the companys vision, ensuring alignment across all departments.
Operational Management:
- Oversee day-to-day operations, ensuring the efficient execution of campaigns, optimizing affiliate and advertiser relationships, and enhancing performance across all channels.
- Implement best practices and processes to streamline operations and maximize productivity.
- Manage cross-functional teams, including business development (affiliate management), account management, marketing, creative support, and tech.
Financial Oversight:
- Own the P&L, ensuring profitability while managing costs effectively.
- Set and track financial goals, including revenue targets, margins, and KPIs.
- Work with finance and accounting teams to manage budgets, forecasts, and financial performance.
Affiliate & Partner Relationships:
- Cultivate strong relationships with key affiliates, advertisers, and partners to ensure long-term success and profitability.
- Develop innovative programs to retain top affiliates while continuously recruiting new talent.
- Negotiate contracts and agreements with publishers and advertisers, ensuring favorable terms and long-term collaboration.
Brand & Market Expansion:
- Lead efforts to elevate the Affscale brand within the global Nutra and affiliate marketing landscape.
- Develop and execute marketing campaigns, thought leadership content, and strategic partnerships to enhance Affscale's market presence.
- Ensure the company stays ahead of market trends and competitors, adapting strategies to capitalize on emerging opportunities.
Team Development & Culture:
- Build and nurture a high-performing, motivated international domestic and remote team through effective leadership, mentorship, and professional development.
- Foster a positive, collaborative, and results-driven company culture focused on growth and innovation.
- Promote diversity, inclusion, and employee well-being.
Technology & Innovation:
- Work with the tech team to develop and implement cutting-edge solutions that improve the affiliate experience and drive performance.
- Stay updated on industry trends, new technologies, and innovations that can enhance AffScale's platform and operations.
Industry & Trend Awareness:
- Stay updated with the latest trends, tools, and best practices in the affiliate marketing and digital marketing industry globally.
- Continuously evaluate and adopt new technologies, tools, or methods to enhance the overall effectiveness of Affscales business.
QUALIFICATIONS AND REQUIREMENTS:
- Bachelors degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience (5+ years) in managing and scaling a performance marketing or CPA network, ideally within the Nutra, Health & Wellness, other Affiliate Marketing industries.
- Knowledge of and experience with B2B and B2C marketing.
- Strong business acumen with experience managing P&L, budgets, and financial performance.
- Strong analytical skills and experience with performance metrics and reporting tools.
- Deep understanding of affiliate marketing, media buying, and the performance marketing landscape.
- Experience with platforms like Tableau or Power BI to present insights clearly.
- Demonstrated success in developing and executing global expansion strategies.
- Ability to lead, inspire, and motivate teams in a fast-paced and competitive environment.
- Excellent communication, negotiation, and interpersonal skills.
- Entrepreneurial mindset with a passion for growth, innovation, and building brands.
- Strong knowledge of the Nutra industry, including regulations, trends, and consumer behavior, is a plus.
- Strong communication and presentation skills.
- Excellent English. Knowledge of Russian is a plus.
PERSONAL ATTITUDES:
- Leader with stellar ethics and moral standards.
- Detail-oriented with excellent problem-solving skills.
- Strong time management and organizational skills.
- Proactive, results-driven, and able to thrive under pressure.
- Able to handle stress and thrive in a start-up environment.
- Able to establish trusted relationships with colleagues in a multi-cultural environment.
COMPENSATION AND BENEFITS:
- Competitive salary with performance-based bonuses.
- Opportunities for career growth and professional development.
- Flexible work environment.
- Ability to participate in rapid expansion of business in South East Asia, Latin America and globally.
WHY JOIN AFFSCALE?
- Opportunity to lead global expansion of a high-growth Nutra CPA network, expand our business vertically and horizontally.
- Be a key driver in the evolution of a leading performance marketing platform.
- Work in a fast-paced, entrepreneurial environment where your ideas and contributions make a real impact.
- Competitive salary, performance-based bonuses, and equity options.
- Work environment with a dynamic team of professionals.
- If youre ready to take on a leadership role in a rapidly expanding global company, Affscale is the place for you.
ABOUT AFFSCALE
- Affscale (www.affscale.com) is a Nutra Cost Per Acquisition (CPA) network specializing in the health and beauty verticals across Asia. Established in 2018, Affscale has rapidly positioned itself as a leading affiliate marketing network, particularly in the Nutra sector.
- The network currently operates in Vietnam, Thailand, Indonesia, Malaysia, the Philippines and India, with advertisers offers available in Latin America also.
- Due to its structure, Affscale provides in-house offers, ensuring high-quality campaigns in popular health and beauty categories.
- Affscale's commitment to quality, regional expertise, and affiliate-centric approach makes it a top choice for marketers seeking to promote health and beauty products in the Asian market.
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