Manager, Sales Development

The role:

• As the Manager of Sales Development, you will help lead the growth engine of our sales team by coaching and developing a team of Sales Development Representatives (SDRs).
• Reporting to the Director of Strategic sales, you will play a key role in designing and implementing lead generation strategies that drive success in strategic conversations with District and School Administrators. 
• Your ability to continuously improve team performance and exceed territory goals will be integral to Newsela’s mission of bringing meaningful classroom learning to every student

Why you’ll love this role:

• You’ll contribute to an inspiring mission to transform teaching and learning in classrooms across the U.S.
• Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts.
• Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage; use data to identify opportunities to strengthen execution and business outcomes.
• Partner with sales leaders and Account Executives across the Customer organization to align on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals.
• Develop and implement lead-generation strategies that resonate with district and school administrators and support strategic sales motions.
• Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience.
• Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management.
• Collaborate with internal teams to improve cross-functional processes and execute on broader company goals.
• Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively.
• Drive thoughtful adoption of AI tools and best practices to improve SDR productivity, personalize outreach, strengthen prospect research, and streamline inbound and outbound workflows.

Why you're a great fit:

• You bring 2-3+ years of sales experience or 1+ years of SDR management and a proven track record of coaching others. Prior people management experience is highly desired.
• Direct experience of hitting goals, and holding yourself and coaching others to be accountable to success metrics.
• You have a strong ability to develop and execute lead generation strategies across your team.
• You have a strong ability to identify and develop talent.
• You are proficient in Salesforce and other sales tools, enabling you to manage and support a remote team effectively, and have experience coaching using platforms such as Gong, Salesloft & Slack.
• You excel at inter-departmental collaboration and understand the value of partnering across teams to achieve company goals.
• You are passionate about education and share an appreciation for Newsela’s mission of transforming learning experiences for students and teachers alike.
• You are experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motions.

Compensation:

• Base salary: $80,000
• On-target commission (OTC): $40,000
• On-target earnings (OTE): $120,000

Total compensation for this role also includes incentive stock options and benefits. 

2-3+ years sales experience or 1+ years SDR management; proven coaching and leadership; proficiency in Salesforce, Salesloft, Gong, Slack; ability to develop lead generation strategies and manage remote team.

Key Responsibilities

• coaching SDRs
• developing lead generation strategies
• managing team performance

Skills & Tools

Salesforce, Salesloft, Gong, Slack

Job Details

• Category: Sales
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — United States
• Salary: USD 80,000 – 80,000 / year
• Languages: English

About Newsela

A company providing meaningful classroom learning to every student. — Industry: Education