Manager, Marketing Operations (EST only)

This is a Fully Remote Job About Our Client: The organization operates within the marketing sector, addressing the challenge of translating marketing strategies into measurable business outcomes. It focuses on integrating marketing operations, analytics, and technology to support demand generation and customer engagement. The team collaborates across Marketing, Sales, Commercial Leadership, IT, and external partners to build scalable processes and operational excellence that enable marketing growth aligned with commercial objectives. About the Opportunity: The MANAGER, MARKETING OPERATIONS is responsible for operational leadership within the marketing function, ensuring strategy execution delivers measurable business results. This role leads campaign execution, analytics, and marketing technology efforts to optimize performance and resource allocation. By fostering collaboration across internal teams and external partners, the position drives marketing efficiency and impact, contributing directly to pipeline and revenue growth. Responsibilities: Translate marketing strategy into executable plans aligned with commercial objectives Develop and maintain scalable processes, governance, and standard work to improve organizational effectiveness Identify opportunities to increase marketing efficiency, effectiveness, and business impact Lead operational execution of integrated marketing campaigns across all channels Coordinate campaign execution through agency partners and internal stakeholders Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes Maintain visibility into campaign performance and recommend optimization opportunities Own marketing performance reporting and executive dashboards Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance Translate data into actionable business recommendations Establish KPIs and reporting frameworks that drive accountability and continuous improvement Serve as the primary operational lead for external marketing agencies and strategic partners Establish priorities, evaluate performance, and ensure deliverables support business objectives Hold partners accountable for quality, execution, and measurable business outcomes Continuously evaluate opportunities to improve agency effectiveness and return on investment Provide functional oversight and prioritization for marketing operations resources supporting platforms such as HubSpot, Salesforce, Qualified, 6Sense, and marketing automation Ensure marketing technology platforms work cohesively to support demand generation and customer engagement Lead the marketing intake and prioritization process Balance resources across internal teams, contractors, and agency partners Ensure marketing investments focus on the highest-value business opportunities Remove operational barriers and improve cross-functional collaboration Requirements: Bachelor's degree in Marketing, Business, Communications, or equivalent experience 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing Experience leading integrated marketing campaigns and cross-functional initiatives Strong analytical and business acumen with executive-level reporting experience Experience managing external agencies and strategic partners Proficiency with CRM and marketing automation platforms, preferably Salesforce and HubSpot Experience managing digital marketing initiatives Preferred: Familiarity with HubSpot, Salesforce CRM, Google Analytics, Power BI, Adobe Experience Manager, 6Sense, Qualified, and Smartsheet Experience supporting commercial organizations in high-growth B2B environments Pay Range and Compensation Package: USD 112000 - USD 130000 yearly Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.