Location: Remote
Primary Role
Serve as the program manager for the loyalty program, ensuring operational
alignment across Product, CRM, Martech, and Analytics teams while monitoring
program performance and supporting experimentation. This role ensures loyalty
initiatives move from strategy to execution efficiently and consistently.
Core Responsibilities
Manage operational planning, coordination, and execution for loyalty
initiatives
Manage project timelines for program launches and updates
Manage the Celebrations Passport program, ensuring we are communicating with
members is a meaningful way, driving engagement, and incrementality,
Coordinate the testing of new loyalty offers, promotions, and initiatives
ensuring alignment across CRM, Product, Analytics, Marketing and other
cross-functional teams
Maintain documentation of loyalty rules, benefits, and eligibility criteria
Support product feature releases and UAT testing
Maintain loyalty dashboards and KPI reporting, monitor wallet usage and
redemption trends
Provide reporting and insights on the loyalty program and support experiment
performance tracking and trends
Qualifications
Must haves:
Bachelor's degree in Marketing, Business, Communications, Analytics, or a
related field.
2–5 years of experience in marketing, CRM, loyalty marketing, customer
engagement, retention marketing, or a related role.
Understanding of customer lifecycle marketing, segmentation, and engagement
strategies.
Experience coordinating cross-functional initiatives with Marketing, Product,
CRM, Analytics, or Technology teams.
Strong organizational and project management skills with the ability to
manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills with strong attention to
detail.
Nice to haves:
Experience supporting and executing customer loyalty, rewards, membership, or
retention programs.
Proficiency in marketing analytics and reporting, with the ability to
translate data into actionable insights and recommendations.
Experience with e-commerce, marketplaces, or CPG
Experience using CRM and marketing automation platforms such as Salesforce,
Braze, HubSpot, Adobe Campaign, or similar tools.
Qualifications
Qualifications
Must haves:
Bachelor's degree in Marketing, Business, Communications, Analytics, or a
related field.
2–5 years of experience in marketing, CRM, loyalty marketing, customer
engagement, retention marketing, or a related role.
Understanding of customer lifecycle marketing, segmentation, and engagement
strategies.
Experience coordinating cross-functional initiatives with Marketing, Product,
CRM, Analytics, or Technology teams.
Strong organizational and project management skills with the ability to
manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills with strong attention to
detail.
Nice to haves:
Experience supporting and executing customer loyalty, rewards, membership, or
retention programs.
Proficiency in marketing analytics and reporting, with the ability to
translate data into actionable insights and recommendations.
Experience with e-commerce, marketplaces, or CPG
Experience using CRM and marketing automation platforms such as Salesforce,
Braze, HubSpot, Adobe Campaign, or similar tools.