This is a Fully Remote Job
About Our Client:
This organization operates in the sports entertainment sector, specializing in Daily Fantasy Sports across various major leagues such as the NFL, NBA, and Esports titles including League of Legends and Counter-Strike. It addresses the challenge of providing a diverse and inclusive platform for sports fans and fantasy players, employing over 550 individuals to support its growth and reach in North America.
About the Opportunity:
The MANAGER, LIFECYCLE MARKETING ANALYTICS leads a team to deliver measurement and performance insights for lifecycle, CRM, and promotional marketing efforts. This role drives strategic decision-making on customer investment, experimentation, acquisition, retention, and product adoption, directly influencing the scaling and effectiveness of lifecycle programs.
Responsibilities:
Lead a team of data analysts focused on lifecycle, promotions, and CRM
Provide data-driven insights and recommendations to senior leadership
Measure promotional spend effectiveness including ROI and offer optimization
Establish experimentation standards including hypothesis development and test design
Optimize lifecycle programs related to onboarding, first-time deposit conversion, retention, and reactivation
Develop strategies for cross-product adoption and cross-sell campaigns
Collaborate with CRM teams to define campaign audience and trigger logic
Build scalable analytics solutions to support lifecycle operations
Integrate AI tools into analytics and lifecycle workflows to enhance productivity
Requirements:
5+ years in lifecycle, CRM, retention, or growth analytics
1+ year managing analysts
Experience in measuring and optimizing promotional or reinvestment spend
Strong background in experimentation including A/B testing and holdout design
Experience supporting large-scale targeted and triggered lifecycle programs
Collaboration with CRM platforms, preferably Braze
Practical use of AI tools in analytics workflows
Preferred experience with cross-product adoption strategies and in app-based B2C businesses
Pay Range and Compensation Package:
The typical salary range for this position is $190,000 to $210,000, varying by role, experience, and location
Benefits & Perks:
Company-subsidized medical, dental, and vision plans
401(k) plan with company match
Annual bonus
Flexible paid time off encouraging work-life balance
Paid parental leave and disability benefits
Workplace flexibility with modern work schedules
Company-wide events and team outings
Lifestyle enhancement program
Company-provided equipment
Annual performance reviews with growth opportunities
Equal Opportunity Statement:
Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.