Job Description:
• Develop and own an integrated marketing measurement framework across websites, email, social media, paid media, mobile, CRM and other digital channels
• Establish meaningful KPIs and benchmarks tied to organizational goals
• Analyze marketing, customer and campaign performance to identify growth opportunities across WorldatWork programs and offerings
• Develop and evaluate strategies to grow WorldatWork's database of qualified HR professionals
• Identify new audiences, acquisition channels and lead-generation opportunities
• Measure the quality and downstream value of acquired audiences
• Build and maintain dashboards, reporting and attribution models connecting marketing activity and customer behavior to business outcomes
• Provide actionable insights to Marketing leadership and business stakeholders
• Analyze customer journeys, marketing funnels and audience behavior to identify friction, cross-sell opportunities and lifecycle optimization areas
• Own analysis of website, landing-page, SEO and conversion performance using GA4 and other analytics platforms
• Serve as Marketing's internal performance lead for agency-managed paid media
• Evaluate channel effectiveness, acquisition costs, return on investment and other performance indicators
• Recommend opportunities to optimize media investment
• Develop and support A/B and multivariate testing and optimization programs
• Partner with the Marketing team, agency partners and internal stakeholders on tracking, measurement and optimization from campaign launch through completion
• Translate complex data into clear insights and recommendations
• Foster data-informed decision-making and continuous improvement
• Provide outstanding internal and external customer service and perform other duties as assigned
Requirements:
• Bachelor's degree or equivalent practical/professional experience in Marketing, Business, or a related discipline
• 5+ years of experience in growth marketing, marketing analytics, performance marketing, digital marketing or related disciplines
• Demonstrated experience using data and customer insights to develop audience acquisition, engagement, conversion and growth strategies
• Advanced experience with GA4 and digital analytics platforms
• Ability to analyze customer behavior across multiple channels and touchpoints
• Experience with HubSpot and Salesforce reporting or comparable marketing automation and CRM platforms strongly preferred
• Strong understanding of paid media measurement, campaign attribution and performance optimization
• Experience developing dashboards, measurement frameworks and data visualizations
• Ability to translate complex data into clear, actionable recommendations
• Experience with A/B testing, conversion-rate optimization, customer journey analysis and digital acquisition
• Working knowledge of SEO, lead generation, audience development and lifecycle marketing
• Strong analytical, critical-thinking, problem-solving and communication skills
• Experience supporting multiple products, audiences or business lines in an association, membership organization, B2B or similarly complex marketing environment preferred
Benefits:
• Ongoing professional development training opportunities
• Health insurance
• Dental insurance
• Vision insurance
• Well-being benefits
• Health savings benefits
• Flexible spending benefits
• Retirement benefits
• Eligibility for an annual discretionary bonus with a target of 10% of base salary
• Remote work option