At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.
As the Manager of Email Production you will lead the Email Production team to execute dynamic, data-driven, and integrated email marketing initiatives. You will own the end-to-end production of email content and lifecycle programs, including segmentation, personalization, triggered journeys, dynamic content, and reusable template systems. You will serve as the technical subject-matter expert for Owned Channels (Email, SMS, and Push), set production best practices and QA standards while partnering closely with Marketing, Creative, CRM, Data, and IT to bring sophisticated, customer-centric experiences to life.
What You’ll Do:
- Serve as the expert-level owner and technical SME for Cordial, including Podium, journey/automation orchestration, segmentation, attributes, events, and dynamic content.
- Independently architect and execute complex, multi-step lifecycle journeys across Email, SMS, and Push, including triggers, entry/exit logic, decisioning, and suppressions.
- Build sophisticated personalization and conditional logic using HTML/CSS, Smarty, customer attributes, behavioral/transactional data, and product feeds.
- Translate business and customer use cases into the necessary data, logic, technical build, and orchestration, troubleshooting issues independently.
- Champion a modular-first approach, developing reusable components, templates, and scalable systems rather than one-off campaigns.
- Advance triggered, event-based, and personalized CRM programs in partnership with Marketing.
- Partner with CRM, Creative, Data, and IT on data integrations, technical capabilities, campaign execution, and production improvements.
- Oversee email production and QA, ensuring accuracy, proper rendering, deliverability, and deployment across campaigns.
- Identify opportunities to leverage AI and automation to reduce manual production work, accelerate build and QA processes, and expand team capabilities.
- Lead, mentor, and develop email/digital producers, while managing priorities, rush requests, workload, training, and career development.
- Establish, document, and champion Owned Channel production standards and best practices, fostering continuous learning, experimentation, and process improvement.
What You’ll Need:
- 5+ years of experience as a web producer, digital producer or web content specialist.
- 1+ year(s) of experience leading a team of digital producers
- Expert-level Cordial experience, including Podium, journeys/automation, segmentation, attributes, events, and dynamic content.
- Strong hands-on HTML/CSS and Smarty skills, with demonstrated experience building advanced personalization and conditional logic.
- Proven experience building triggered, event-based, and multi-step lifecycle programs across Email, SMS, and Push, using customer, behavioral, transactional, and product data.
- Senior-level CRM technical expertise and problem-solving ability, including modular development, data integrations, troubleshooting, and cross-functional partnership with CRM, Creative, Data, and IT.
What You'll Get:
- A culture where people are accepted and encouraged to be who they are.
- Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
- Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
- Generous 50% employee discount and access to employee-only sales.
- Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
- Tuition reimbursement program
- Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
- Discounts on cell phones, and computer purchases, entertainment tickets and more.
- Pet insurance for your fur babies.
- Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
- You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.
We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. If you are unable or limited in your ability to use or access www.torridcareers.com you can request reasonable accommodations by sending an email to accommodations@torrid.com. Only messages left for this purpose will be returned. Salary
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5+ years as web/digital producer, 1+ year leading digital producers, expert-level Cordial experience, strong HTML/CSS and Smarty skills, proven experience with triggered and lifecycle programs across email, SMS, and push.
Key Responsibilities
- leading email production
- architecting lifecycle journeys
- building personalization logic
Skills & Tools
Cordial, Podium, HTML, CSS, Smarty
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
Benefits
- 401k matching
- Tuition reimbursement
- Retirement plan
About Torrid
A retail company focused on inclusive fashion and digital marketing. — Industry: Retail and Wholesale