TITLE Manager, Digital PR
DEPARTMENT DPR
DIVISION NP Digital
LOCATION Remote – US
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
The goal of the Digital PR manager role is to help our team work smarter and deliver stronger results for clients. This role pairs best-in-class campaign execution with the systems, processes, and data practices that make our work visible, scalable, and measurable. You will help us earn high-authority coverage that drives organic visibility, brand authority, and visibility in AI and LLM search, and you will help build the workflows and refine our processes so we can work with clarity and consistency.
The ideal candidate is equal parts systems thinker and creative strategist: someone who finds systemic solutions to recurring problems and keeps pushing the team toward more inventive pitch angles, campaign ideas, and ways of showing performance.
This is a newly created role to support our growing team. To qualify, candidates must reside and be eligible to work in the US.
ABOUT THE RESPONSIBILITIES
Strategy & Campaign Execution
- Help execute best-in-class Digital PR strategies aligned to client goals, delivering measurable SEO, brand authority, and LLM visibility impact.
- Plan and lead proactive and reactive campaigns, including data-driven studies, surveys, and newsjacking, that earn top-tier coverage and high-quality backlinks.
- Contribute original campaign concepts, pitch angles, and creative solutions across accounts.
- Build and maintain relationships with journalists, editors, and media contacts across sectors, and earn coverage through those relationships.
Systems, Workflows & Operations
- Create and manage systems that give the team visibility into workflows, deliverables, and account status.
- Identify bottlenecks and inefficiencies, and design repeatable solutions that improve how we operate and manage accounts.
- Oversee campaign project management to keep deadlines, resourcing, and client expectations on track.
Data, Measurement & Reporting
- Drive more data-driven deliverables, from the content we pitch to the reporting we share.
- Set, monitor, and analyze campaign KPIs, using insights to optimize future strategy.
- Continuously improve how we demonstrate LLM visibility and overall client value through Digital PR tactics.
Client Partnership & Collaboration
- Serve as a client-facing lead: present results, share strategic recommendations, and speak confidently with stakeholders.
- Manage accounts day to day, including account-level research and reporting.
- Partner with SEO, Content, and UX teams to align messaging and integrate Digital PR into broader marketing plans.
- Mentor and support junior team members, sharing best practices and contributing to team development.
ABOUT YOU
- 4–5+ years of Digital PR experience in an agency or other fast-paced environment.
- Proven record of securing placements in top-tier publications (national, lifestyle, B2B, and more).
- Strong understanding of how Digital PR supports SEO performance, brand growth, and AI/LLM search visibility.
- A systems-minded approach: you like to build processes, trackers, and workflows that make teams more efficient.
- Strong analytical skills, with experience in building dashboards, data-driven campaigns, survey creation, and turning insights into compelling stories.
- Excellent written and verbal communication, and comfort presenting to clients and internal stakeholders.
- Proficiency with PR and SEO tools such as Semrush, Buzzstream, Ahrefs, Meltwater, and bonus if you have experience with Writesonic or other AI visibility tracking tools.
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:
- Associate (typically 0-1 years)
- Specialist (typically 1-2 years)
- Senior Specialist (typically 2-3 years)
- Lead (typically 3-4 years)
- Senior Lead (typically 4-5 years)
- Manager (typically 5-6 years)
- Senior Manager (typically 6-7 years)
ABOUT OUR BENEFITS
We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
- Vision and dental coverage
- Employer-paid short-term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Employer-paid virtual healthcare support through First Stop Health
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
- Employer-sponsored 401(k) retirement with Roth option
ABOUT THE COMPENSATION
- Base Salary: USD $90,000.00 to $100,000.00; depending on experience and skills
- Discretionary annual bonus: Up to 10% of annual salary
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
ABOUT OUR PRACTICES
NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
4-5+ years Digital PR experience in agency or fast-paced environment; proven placements in top-tier publications; strong understanding of Digital PR supporting SEO and AI/LLM visibility; systems-minded; analytical skills; proficiency with Semrush, Buzzstream, Ahrefs, Meltwater; must reside and be eligible to work in the US.
Key Responsibilities
- executing digital PR strategies
- building media relationships
- managing campaign workflows
Skills & Tools
Semrush, Buzzstream, Ahrefs, Meltwater, Writesonic
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 90,000 – 100,000 / year
- Languages: English
Benefits
- Generous paid time off
- Retirement plan
- Generous parental leave
About NP Digital
A global award-winning performance marketing agency delivering data-driven digital marketing plans. — Industry: Information Technology