Job Description:
• Lead and develop the CRM Operations team, ensuring strong execution, accountability, knowledge sharing, and continued team growth
• Oversee end-to-end email campaign execution, including builds, QA, testing, final deployments, and post-launch validation
• Perform hands-on email development, QA, deployments, and troubleshooting during high-volume periods and critical initiatives
• Serve as a key administrator and subject matter expert for Salesforce Marketing Cloud and Pardot/Account Engagement
• Architect, build, and optimize customer journeys and automated programs using HTML, AMPscript, SQL, segmentation, and automation
• Lead setup and enablement of SMS capabilities, including platform configuration, data and audience requirements, testing, QA, and operational readiness
• Monitor and optimize deliverability, subscriber health, audience quality, data integrity, and campaign performance
• Establish QA standards, workflows, documentation, and operational best practices
• Identify and implement process improvement, automation, and AI-assisted solutions
• Provide CRM platform expertise and recommendations for broader business and technology initiatives
• Partner with stakeholders across marketing, technology, analytics, and business teams to solve technical and operational challenges
Requirements:
• Bachelor’s degree in Marketing, Communications, Technology, or related field, or equivalent relevant experience
• 7+ years of experience in CRM, email marketing, or marketing operations
• 3+ years of experience leading and developing teams
• Strong hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, Contact Builder, and related capabilities
• Experience with Pardot/Account Engagement, particularly supporting B2B campaign execution and automation
• Hands-on experience architecting and implementing complex customer journeys and automated programs
• Experience with or knowledge of SMS implementation and execution, preferably within the Salesforce ecosystem
• Proficiency in HTML, AMPscript, SQL, personalization, data extensions, and automated workflows
• Strong understanding of email deliverability, segmentation, subscriber management, QA, testing, and data quality best practices
• Ability to balance people leadership, hands-on execution, and technical problem-solving in a fast-paced environment
• Strong organizational and analytical skills with the ability to manage multiple priorities and translate insights into actionable recommendations
• Salesforce Marketing Cloud and/or Account Engagement certifications are a plus
Benefits:
• Supportive, open, and inclusive atmosphere
• Equal employment opportunity environment
• Disability assistance or accommodation during the hiring process