Job Description:
• Manage email marketing across prospect and customer lifecycles, including roadmap, calendar, governance, communication cadence, and program priorities
• Manage Marketo and 6sense email solutions, including AI capabilities, to execute and optimize campaigns, nurture programs, audience segmentation, personalization, and content development
• Create and maintain performance dashboards and own monthly and quarterly business reviews for the email channel
• Use campaign data, AI-enabled insights, engagement predictions, and structured testing to communicate results and identify opportunities
• Recommend improvements and optimize content, design, targeting, personalization, send timing, and overall program performance
• Partner with Campaigns, Customer Marketing, and Product Marketing to develop prospect and customer lifecycle strategies
• Develop nurture programs, segmentation, communication cadences, and opt-in/opt-out processes
• Translate lifecycle strategy into end-to-end email flows across prospect and customer lifecycles
• Coordinate web and other channel activity across the VelocityEHS solution portfolio to route leads and accounts into relevant nurture programs and campaigns
• Collaborate with cross-functional teams to align email activity with broader marketing and business objectives
• Ensure AI-generated outputs meet brand and compliance standards
• Apply evolving best practices in lifecycle marketing, email, AI, privacy, and deliverability
Requirements:
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience
• 3-5 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role
• Demonstrated experience developing and managing email or lifecycle marketing programs that support a broader channel strategy
• Strong understanding of B2B marketing and the role of email across prospect and customer journeys
• Hands-on experience with Marketo and 6sense email solutions
• Experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities
• Understanding of audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization
• Strong analytical skills and ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations
• Project management and organizational skills
• Written and verbal communication skills, including developing and evaluating messaging for different prospect and customer audiences
• Attention to detail and ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality
• Ability to collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance
• Experience in a SaaS environment preferred
• Experience managing lifecycle programs across prospect and customer audiences preferred
• Experience establishing processes or governance for AI-assisted marketing programs preferred
Benefits:
• Comprehensive benefits package
• Competitive, fair, and equitable compensation practices
• Equal Opportunity and Affirmative Action Employer