About brighthush
brighthush is a forward‑thinking, results‑driven marketing agency that empowers high‑ticket coaches, consultants, and thought leaders to scale their businesses through authentic, data‑backed social media strategies. With a portfolio that spans wellness, personal development, and executive coaching, we help our clients turn online engagement into profitable relationships. Our culture is built on curiosity, collaboration, and a relentless focus on delivering measurable impact.
Why Join brighthush?
At brighthush, you’ll be part of a dynamic, remote‑first team that values creativity, autonomy, and continuous learning. We invest in your professional growth through monthly skill‑building workshops, access to industry conferences, and a generous learning stipend. Our remote environment means you can work from anywhere while staying connected to a vibrant community of like‑minded professionals.
Job Summary
We are looking for a meticulous, proactive Lead Generation Virtual Assistant to spearhead our Instagram and Facebook outreach initiatives. Your mission will be to cultivate genuine relationships with potential high‑ticket clients, leveraging our brand voice and content library to nurture warm leads into the sales funnel. You’ll play a pivotal role in converting social media engagement into tangible revenue for our clients and, by extension, for brighthush.
Key Responsibilities
- Strategic Engagement: Conduct daily, targeted interactions with ideal client profiles on Instagram and Facebook, ensuring each touchpoint aligns with our brand’s tone and values.
- Competitive Landscape Analysis: Monitor competitor and coach accounts, identifying follower behaviors and content trends that can inform our outreach strategy.
- Personalized Outreach: Initiate conversations via direct messages using pre‑approved scripts, customizing each message to reflect the prospect’s interests and pain points.
- Community Building: Invite qualified prospects to join our exclusive Facebook group, fostering a sense of belonging and positioning them for deeper engagement.
- Lead Qualification: Assess prospects based on engagement signals, content relevance, and profile activity to determine their fit for high‑ticket programs.
- Data Management: Maintain a comprehensive Google Spreadsheet that tracks engagement activity, including prospect name, handle, notes, and message status.
- Reporting & Collaboration: Provide real‑time updates in our dedicated Slack channel, flagging opportunities, challenges, and insights for the sales team.
- Continuous Improvement: Analyze outreach performance metrics and propose adjustments to scripts, timing, and targeting to maximize conversion rates.
Daily Reporting & Tools
- Slack Updates: Share progress, ask questions, and collaborate with the sales and marketing teams.
- Google Sheets Tracking: Log every interaction, ensuring data integrity and easy access for performance reviews.
- CRM Integration: (Optional) Sync qualified leads into our CRM system for seamless handoff to the sales team.
- Template Management: Customize and refine communication templates based on client feedback and platform best practices.
Essential Qualifications
- Proven experience in social media lead generation, ideally within the coaching or high‑ticket offer space.
- Deep understanding of Instagram and Facebook engagement best practices, including algorithm nuances, story features, and community management.
- Exceptional written communication skills in English, with the ability to adapt tone and style to match brand guidelines.
- Proficiency with Slack, Google Sheets, and basic CRM tools; experience with HubSpot or similar platforms is a plus.
- Strong analytical mindset: comfortable interpreting engagement metrics and translating data into actionable insights.
- Reliable high‑speed internet connection and a quiet, distraction‑free workspace.
- Flexible working hours with a preference for UK time zone alignment.
Preferred Qualifications
- Experience with social media automation tools (e.g., Buffer, Hootsuite, Later) and familiarity with scheduling best practices.
- Background in copywriting or content creation, enabling you to craft compelling outreach messages.
- Knowledge of high‑ticket sales funnels and the psychology of luxury client acquisition.
- Previous remote work experience in a fast‑paced, results‑driven environment.
- Fluency in additional languages (e.g., Spanish, French) to broaden outreach capabilities.
Skills & Competencies
- Strategic Thinking: Ability to map out outreach plans that align with broader marketing objectives.
- Relationship Building: Natural aptitude for building trust and rapport through authentic, value‑driven conversations.
- Time Management: Efficiently juggle multiple outreach threads while meeting daily activity targets.
- Adaptability: Quickly pivot strategies in response to platform changes, audience feedback, or client priorities.
- Collaboration: Work seamlessly with sales, content, and design teams to ensure a cohesive brand experience.
- Data‑Driven Decision Making: Use metrics to refine outreach tactics and demonstrate ROI.
Career Growth Opportunities
At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As a Lead Generation Virtual Assistant, you’ll have the chance to:
- Progress to a Lead Generation Manager role, overseeing a team of assistants and shaping outreach strategy.
- Transition into a Social Media Strategist position, designing end‑to‑end campaigns for our high‑ticket clients.
- Take on a Client Success Lead role, ensuring that qualified prospects receive a seamless onboarding experience.
- Earn a spot on our “Innovation Council,” where you’ll influence product development and new service offerings.
Work Environment & Culture
brighthush thrives on a culture of transparency, empowerment, and continuous improvement. Our remote team enjoys:
- Weekly virtual coffee chats to share wins, challenges, and industry insights.
- Monthly “Hackathon” sessions where team members prototype new outreach tools or content ideas.
- A flexible schedule that respects work‑life balance while meeting client deadlines.
- Access to a curated library of marketing resources, including e‑books, webinars, and industry reports.
- A supportive mentorship program pairing new hires with seasoned professionals.
Compensation & Perks
We offer a competitive hourly rate of $5 per hour, with the potential for performance bonuses based on lead quality and conversion metrics. In addition to base pay, you’ll receive:
- Monthly stipend for professional development courses or certifications.
- Health and wellness allowance to support a healthy work environment.
- Annual team retreat (virtual or in‑person) to celebrate milestones and foster camaraderie.
- Equity options for long‑term employees who demonstrate exceptional impact.
- Flexible work hours and the freedom to work from anywhere.
How to Apply
Ready to take your lead generation expertise to the next level? Join brighthush and help shape the future of high‑ticket client acquisition. Click the link below to submit your application and let’s start a conversation about how you can make a difference.
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