Job Title:
Lead Generation Virtual Assistant (Instagram & Facebook)
Project Duration:
15 hours a week
Compensation:
$5/hour
Job Summary:
We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.
Key Responsibilities:
Engagement & Outreach:
Conduct daily engagement with ideal client profiles on Instagram and Facebook
Follow and interact with followers of competitor/coaches accounts
Respond and reach out via DMs using pre-approved scripts and custom messages
Invite and encourage potential leads to join the Facebook group when appropriate
Lead Research & Targeting:
Identify high-quality prospects by reviewing content, bios, and account activity
Engage with posts, stories, and comments to build familiarity before messaging
Adjust engagement strategy depending on platform features and audience behavior
Daily Reporting:
-
Update a Google Spreadsheet with engagement activity, including:
Name
Instagram/Facebook handle
Engagement notes
Message status (e.g., reached out, responded, followed up)
Provide updates and ask questions in the dedicated Slack channel
Qualifications:
Proven experience in social media lead generation, especially for coaches or high-ticket offers
Strong knowledge of Instagram and Facebook engagement best practices
Excellent English communication and writing skills
Experience with Slack, Google Sheets, and CRM tools is a plus
Ability to adapt voice and tone based on brand guidelines
Reliable internet connection and ability to work flexible hours (UK timezone preferred)
Reporting & Tools:
Daily updates via Slack
Lead tracking in Google Sheets
Communication templates provided and customized with client input
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