Atticor is an AI-powered legal services platform redefining how lawyers deliver justice to injured people.
Great lawyers serve their clients best when they can focus on legal practice, not on troubleshooting their case management system, tracking medical records, dealing with accounting headaches, or managing marketing campaigns. Atticor handles the complex machinery of the modern legal business, liberating top-tier lawyers to do what they do best: practice law.
Atticor was built by legal entrepreneurs who revolutionized mass claims litigation at scale and built technology and operational infrastructure that has served over 1.5 million clients and generated over $3 billion in gross recoveries, comprising a Case Acquisition Engine, Decision Infrastructure, Agentic AI Workflow & Operations, and an Institutional-Grade Backbone.
Purpose:
As
Lead Generation Associate
, your #1 focus is helping execute, monitor, and optimize the lead generation campaigns that deliver high-quality leads to our legal teams. Reporting to the Lead Generation Manager, you'll run day-to-day campaign operations, keep performance data clean and current, and support the testing that lowers cost-per-lead (CPL) and increases signed-case volume.
The Lead Generation Associate supports the performance marketing and intake funnels owned by the Lead Generation Manager. You'll help deliver qualified accident leads at efficient cost targets by tracking performance closely, catching issues early, and executing optimizations across channels and partners.
This is a full-time, remote position with an annual salary of
$70,000 to $80,000
depending on experience. The role is also eligible for a year-end discretionary performance bonus and benefits.
This is a hands-on, detail-driven performance marketing role. You'll contribute directly to:
Customer Acquisition Cost (CAC) efficiency
Lead quality
Funnel optimization
Attribution accuracy
Revenue alignment
You'll work closely with paid media, affiliate partners, call centers, integrations, and intake operations, and gain broad exposure to the full lead generation ecosystem.
Core Responsibilities:
Lead Volume & Cost Tracking
Track daily, weekly, and monthly lead volume against targets set by the Lead Generation Manager
Monitor CAC and CPL by channel, provider, and DMA, and flag variances quickly
Support forecasting by preparing channel and DMA performance data
Execute budget adjustments across providers as directed by the Manager
Channel & Partner Support
Manage day-to-day communication with affiliates, lead aggregators, and warm transfer providers
Coordinate onboarding and setup for new providers being tested
Track test results and summarize findings to help identify "winners"
Monitor partner performance against quality and margin expectations, and escalate concerns
Funnel & Conversion Support
Track lead-to-retainer conversion rates by source
Help identify friction points in the intake process through data review and call monitoring
Assist with call tracking setup, routing changes, and QA
Share feedback between marketing and intake to keep messaging and scripting aligned
Data & Reporting
Maintain accurate source tracking and attribution data in Litify, CallRail, GA4, and Sigma/BI tools
Build and update weekly performance reports tied to signed clients, not just leads
Track drop-off rates and case values by provider and DMA
Spot data discrepancies and help diagnose over- or under-stated channels
Quality Control
Review lead quality across sources on a regular basis
Flag fraud, duplicate, and non-qualified lead patterns
Help prepare return and credit requests with partners
Support compliance with legal advertising standards
KPIs for Success:
Accuracy and timeliness of reporting
Speed of identifying and escalating performance or quality issues
Contribution to CPL and cost-per-retained-case improvements
Lead-to-retainer conversion trends on supported channels
Quality and duplicate lead rates
Execution of tests and partner onboarding on schedule
Ideal Candidate Profile:
You are
Highly data-driven and detail-oriented
Organized and able to manage many partners and tasks at once
Curious about what drives performance metrics
Responsive and calm in a fast-paced environment
Strong with spreadsheets and dashboards
Eager to learn and grow in performance marketing
You understand, or want to learn:
How lead volume, quality, and cost affect each other
How to spot where a funnel is leaking
That revenue matters more than lead counts
Required Experience:
1–3 years in performance marketing, lead generation, digital marketing, or marketing operations
Strong Excel or Google Sheets skills (pivot tables, lookups, basic modeling)
Familiarity with CRMs and reporting dashboards
Strong written communication skills for partner and internal coordination
Preferred Experience:
Experience in a high-volume lead gen environment (legal, insurance, finance, home services, etc.)
Personal injury or mass tort marketing exposure
Hands-on use of Litify, CallRail, GA4, or BI tools such as Sigma
Familiarity with affiliate, aggregator, or marketplace lead models
Experience working alongside call centers or intake teams
Atticor is an Equal Opportunity Employer. For California residents, you will receive our CCPA information on your application confirmation page.