Owning the global strategy for digital events, the full-time Lead Digital Events Manager will design, scale, and optimize a comprehensive portfolio of webinars, virtual experiences, and on-demand sessions while driving measurable pipeline outcomes in a remote environment.
Key responsibilities
• Manage the global calendar and execution model for the digital events portfolio, ensuring alignment with enterprise buyer personas and GTM priorities
• Collaborate with cross-functional teams to integrate digital events into broader demand generation strategies and pipeline acceleration efforts
• Develop full-funnel reporting and attribution frameworks to measure event performance and drive channel efficiency improvements
Required qualifications
• 8+ years of experience in B2B SaaS demand generation, digital events, or integrated campaign roles
• Bachelor's Degree
• Proficiency with webinar and virtual event platforms, as well as marketing automation and CRM systems
• Demonstrated ownership of a digital events program with direct pipeline accountability
• Experience with AI tools to enhance content creation and event performance analysis