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Summary of Job
Serve as the organization's subject matter expert on marketing effectiveness and campaign measurement, attribution, and intelligence. Responsible for developing measurement frameworks, establishing campaign performance standards, leading test-and-learn strategies, and delivering actionable insights that optimize marketing investments and business outcomes. Partner closely with Marketing, Digital, Brand, Customer Experience, Product, Analytics, and external agency partners to evaluate campaign performance across paid, owned, and earned channels.
Responsibilities
- Develop and maintain marketing measurement frameworks, KPI definitions, reporting standards, and performance benchmarks to ensure consistent evaluation of marketing efforts across lines of business, audiences, and channels.
- Establish governance processes for campaign measurement and marketing reporting, ensuring alignment across internal stakeholders and external partners.
- Define success metrics for marketing acquisition, brand, engagement, and retention initiatives.
- Lead the measurement and evaluation of marketing campaigns across paid, owned, earned, and field channels.
- Develop and evolve attribution methodologies, measurement approaches, audience impact assessments, and marketing effectiveness frameworks to quantify marketing's contribution to business outcomes.
- Measure and track key indicators including: Marketing ROI, Cost per Lead, Conversion Rate, Engagement Metrics, Member Retention Metrics, Campaign Reach and Frequency, Brand Health Indicators.
- Provide ongoing performance analysis and actionable recommendations to improve future campaign effectiveness.
- Design and lead a structured experimentation framework across marketing campaigns, customer journeys, channels, creative assets, and audience strategies.
- Develop statistically sound testing methodologies, including control groups, holdout analyses, A/B testing, and incrementality studies.
- Partner with marketing teams and agency partners to identify learning opportunities and scale successful strategies.
- Create compelling dashboards, executive scorecards, and performance reporting that synthesize campaign results, customer insights, and business impact.
- Translate complex data into clear business narratives that support leadership decision-making, annual planning, budget discussions, and optimization efforts.
- Present findings and recommendations to senior leadership and cross-functional stakeholders.
- Analyze customer and member journeys to identify behavioral trends, engagement patterns, conversion opportunities, and marketing effectiveness across key touchpoints.
- Leverage audience segmentation and behavioral data to develop insights that improve targeting strategies and marketing relevance.
- Support audience growth, retention, and engagement initiatives through data-driven recommendations.
- Partner with MarComm Ops, Analytics, and Digital / CRM teams to improve data quality, measurement capabilities, tracking implementation, and reporting automation. Identify opportunities to streamline reporting processes and enhance accessibility of performance data across the organization.
- Coach, mentor, and develop direct reports while fostering a culture of analytical rigor, experimentation, accountability, and continuous improvement.
Qualifications
- Bachelor’s degree in marketing, business, psychology, statistics, data science or analytics; Master’s degree (Preferred)
- 5 – 8+ years of experience in marketing analytics, campaign measurement, marketing intelligence, customer analytics, or related fields (Required)
- Expertise in developing marketing measurement frameworks and performance scorecards (Required)
- Advanced proficiency in SQL query development and Excel (Required)
- Experience performing statistical analysis and marketing effectiveness measurement (Required)
- Experience designing and evaluating test-and-learn initiatives, experimental designs, and control methodologies (Required)
- Experience building executive dashboards and performance reporting solutions in Tableau, Power BI, or similar platforms (Required)
- Strong understanding of marketing attribution methodologies and campaign measurement best practices (Required)
- Experience integrating and analyzing data from multiple sources to generate actionable business insights (Required)
- Demonstrated ability to translate complex analytical findings into clear, compelling business recommendations (Required)
- Excellent communication, presentation, stakeholder management, and storytelling skills (Required)
- Proven ability to lead cross-functional initiatives and influence decision-making without direct authority (Required)
- Strong attention to detail, organization, accountability, and project management capabilities (Required)
- Experience with Salesforce Marketing Cloud and CRM analytics (Preferred)
- Experience with Google Analytics 4 (GA4), Adobe Analytics, or similar web analytics platforms (Preferred)
- Experience with marketing mix modeling, incrementality testing, or advanced attribution methodologies (Preferred)
- Experience in healthcare, health insurance, consumer services, or other highly regulated industries (Preferred)
- Experience with SAS or other advanced analytical tools (Preferred)
Additional Information
Company Statement
EmblemHealth is one of the nation’s largest not for profit health insurers, serving members across New York’s diverse communities with a full range of commercial and government-sponsored health plans for employers, individuals, and families. With a commitment to value-based care, EmblemHealth partners with top hospitals and doctors, including its own AdvantageCare Physicians, to deliver quality, affordable, convenient care. At over a dozen EmblemHealth Neighborhood Care locations, members and non-members alike have access to community-based health and wellness guidance and resources. For more information, visit emblemhealth.com.
Security Disclosure
If you receive a job offer from EmblemHealth, the email will be from “HRTalentAcquisition” with the subject: “Offer of Employment for (job title) – Please respond online.” We will never ask you to join a Google Hangout, buy your own equipment, or pay to apply. We also do not use third-party email services like Yahoo or Gmail.
Pay Disclosure
At EmblemHealth, we prioritize transparency in our compensation practices. We provide a good faith estimate of the salary range for potential hires, which is based on key factors such as role responsibilities, candidate experience, education and training, internal equity, and market conditions. Please be aware that this estimate doesn’t account for geographic differences related to your work location. Typically, new hires may not start at the top of this range, as compensation is tailored to each individual's circumstances. For union positions, salaries will be determined according to the collective bargaining agreement. Join us at EmblemHealth, where your contributions are valued and supported by fair compensation.
EEOC Statement
We value the diverse backgrounds, perspectives, and experiences of our workforce. As an equal opportunity employer, we consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, age, creed, citizenship status, gender identity, pregnancy, marital status, national origin, disability, veteran status, or any other protected characteristic protected by law.
Sponsorship Statement
At EmblemHealth, we are committed to building a diverse and talented workforce. However, we are unable to consider applicants who require, or are likely to require, either before or after hire, visa sponsorship for work authorization in the United States, including but not limited to H-1B, F-1 (STEM OPT), TN, or any other non-immigrant status. Some extremely rare exceptions may apply based on critical business needs.
Bachelor's degree in marketing, business, psychology, statistics, data science or analytics; 5-8+ years in marketing analytics; expertise in measurement frameworks, SQL, Excel, statistical analysis, test-and-learn, dashboards in Tableau or Power BI; strong communication and stakeholder management.
Key Responsibilities
- developing measurement frameworks
- leading test-and-learn strategies
- delivering actionable insights
Skills & Tools
SQL, Microsoft Excel, Tableau, Power BI, Salesforce Marketing Cloud, Google Analytics 4, Adobe Analytics, SAS
Job Details
- Category: Data and Analytics
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — New York City, New York, United States
- Salary: USD 77,760 – 149,040 / year
- Languages: English
About EmblemHealth
A not-for-profit health insurer serving New York's diverse communities with commercial and government-sponsored health plans. — Industry: Healthcare