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Time Type: Full time
Remote Type:
Job Family Group: Sales
Job Description Summary:
- Drive volume, share and profit growth in accounts and on annual, monthly, customer, and brand basis.
- Manage relationships with buyers in charge of purchasing decisions for multi-unit accounts.
- Work closely with Trade Development, field sales, retailers, and Division Managers to manage business and programs.
Salary Range: $70,000 - $90,000
Annual Bonus Potential: 15%
Car Allowance: $6,000
Annual Phone Allowance: $300
Annual Job Description:
Job Responsibilities:
- Maintains key accounts by effectively communicating marketing plans, developing and maintaining relationships with key influencers of purchasing in multi-unit accounts, presenting new products, executing on promotional events where appropriate, and conducting business reviews as prescribed by management.
- Lead development of annual plans for key accounts that state agreed brand and consumer strategies and ensure the delivery of business goals.
- Employ strategies that strengthen position to be the wholesaler of choice in the account’s planning processes.
- Educates account staff on priority brands by administering instructional staff training seminars and business/category insights where appropriate.
- Manage and evaluate all promotional spending by account priority with regards to performance and implement corrective business building actions.
- Assist in the development of account specific presentations as well as goals for volume, profit, distribution, and merchandising promotion execution.
- Proactively participate in strategy briefing sessions while continuously providing feedback on program executions, effectiveness and generating problem solving ideas where applicable.
- Drive volume and profit growth of multi-unit accounts.
- Obtain and communicate updated market competitive information.
- Understands company pricing and product programming information on a monthly basis by reviewing and maintaining accurate and up to date records.
- Understands competitive pricing and product programming by reviewing pricing schedules and surveying accounts.
- Manages supplier surveys by planning routes, pre-surveying accounts, conducting survey with supplier, recapping the survey, executing follow-ups, and scheduling Sales Representatives if appropriate.
- Establish and present merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
- Produces POS including, but not limited to, signage and wine and cocktail lists by leveraging BBG Digital Capabilities.
- Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.
- Assists event-marketing manager by helping to organize, solicit, and execute events and brand promotions to