The Role
We're looking for a Junior Creative Strategist to help run the creative engine behind our paid social and TikTok Shop growth. You'll write content briefs, coordinate our UGC creators, and direct our video editors and graphic designers on the angles, hooks, and formats that convert. You'll work closely with our marketing lead, who'll help you sharpen your strategy — but you'll own the day-to-day of getting great creative produced. This is a role for someone early in their career who's obsessed with short-form content and eager to grow fast.
What You'll Do
- Help shape the creative strategy for paid social (Meta) and TikTok Shop — bringing concepts, angles, and hooks to test each cycle.
- Write clear content briefs for UGC creators, video editors, and graphic designers — the angle, hook, script beats, format, and CTA.
- Coordinate our UGC creators: brief them, keep them on schedule, and give feedback so footage matches the plan.
- Direct video editors on how to cut UGC footage into ads — pacing, hooks, captions, and iterations on what's working.
- Support graphic design for static and motion assets so they stay on-brand and on-strategy.
- Watch the metrics: learn to read hook rate, thumb-stop, CTR, CVR, ROAS/CPA, and hold rate, and use them to decide what to iterate on next.
- Keep a steady flow of new creative concepts and iterations moving through the pipeline.
- Stay on top of TikTok Shop and Meta trends, formats, and platform changes.
What We're Looking For
- ~1–2 years of experience in social media, content, UGC, video, or paid-social creative (internships and freelance count) — or a strong portfolio that shows the instinct.
- Genuine familiarity with TikTok and Meta — you live on these platforms and understand what makes short-form content perform.
- Eagerness to learn the performance side — comfortable with numbers and excited to connect metrics to creative decisions.
- Some experience working with creators, editors, or designers — or clear ability to brief and coordinate others.
- A sharp eye for hooks, angles, and short-form storytelling that stops the scroll.
- Excellent written and spoken English (near-native preferred — briefs and creator comms are in English).
- Organized, proactive, and able to juggle multiple creators and editors at once.
- Able to work core US business hours (Eastern or Central overlap).
Nice to Have
- Hands-on experience editing or scripting short-form video.
- Experience with home, décor, or lifestyle products.
- Exposure to creative-analytics or ad-manager tools (e.g. Motion, TripleWhale, Meta Ads Manager).
- Basic design sense / ability to reference visual direction for designers.
1–2 years experience in social, content, UGC, or paid-social creative; strong TikTok/Meta familiarity; able to brief creators/editors; near-native English; able to work US core hours.
Key Responsibilities
- shaping strategy
- coordinating creators
- directing editors
Skills & Tools
TikTok Shop, Meta Ads Manager, Motion, TripleWhale
Job Details
- Category: Marketing
- Seniority: Entry Level
- Commitment: Full Time, Contract
- Workplace: Remote — Mexico or United States or South America
- Languages: English
About Americanflat
A direct-to-consumer home and décor brand focused on selling lifestyle products online. — Industry: Retail and Wholesale