The primary objective of this role is to conceptualize, design, and resolve Point of Purchase (POP) solutions in line with client specifications, ensuring all briefs from account executives are met. The Senior Graphic Designer is responsible for maintaining high design quality, adhering to established design standards and specifications within the Symmetry workflow environment.
The role requires combining creative, artistic talent with POP principles and an understanding of customer needs, marketing, materials, and production methods. The goal is to create visually appealing design solutions that are competitive in the marketplace.
Key Responsibilities:
- Conceptualize and produce design materials for various POP products.
- Compile presentations using a comprehensive understanding of graphic design, 3D design, and video processes.
- Take briefs and revisions, brainstorm, inquire, consult, and conduct research.
- Create rough sketches and ideate on design concepts.
- Translate ideas into viable design software, ensuring structural soundness for application.
- Integrate a wide range of manufacturing processes and technologies into design.
- Communicate and review designs with Account Executives (AEs), Creative/Art Directors.
- Maintain proper filing systems for design files and ensure accessibility for queries or suggestions.
- Perform quality checks on prototypes before presentations or production.
- Design, layout, and prepare files for repro using software such as Creative Suite, 3D Applications, Microsoft Office, and Keynote.
- Discuss design requirements with Creative/Art Directors and make necessary adjustments.
- Contribute innovative, out-of-the-box creative solutions to client presentations.
Key Performance Indicators:
- Design execution based on briefs and instructions (verbal or written).
- Ability to manage deadlines and maintain high-quality design within budget constraints.
- Effective collaboration with structural designers, AEs, Creative/Art Directors.
- Attention to detail, accuracy, and organizational skills.
- Proficiency in technical skills (software knowledge, practical design skills) and efficiency.
- Adherence to Symmetry and graphic design processes and procedures.
- Productivity, including time management and minimizing wastage.
- Punctuality and attendance.
- Positive attitude, customer-focused approach, and flexibility.
- Achievement of personal Key Performance Indicators (KPIs).
Required Competencies:
- Qualification: A tertiary qualification in graphic design, art, or a relevant industry experience. Experience in 3D, multimedia, and POP is advantageous.
- Experience: 4-6 years of experience in graphic design, with a focus on POP and 3D design.
Desired Behaviors:
- Ability to work independently with minimal supervision.
- Capacity to perform in a deadline-driven, high-pressure environment while maintaining quality.
- Ethical conduct and attention to detail.
- Self-motivated, with a positive and energetic approach to work.
- Problem-solving skills and the ability to communicate effectively.
- Team player with a willingness to learn from others.
Contact Relationships:
- Traffic/Admin Department
- Creative Director
- Designers
- Pre-Production Team
- Sales Team
Originally posted on