Insights Specialist
Farm Journal is looking for an Insights Specialist to join our Intelligence team and its work to deepen understanding on how farmers and ranchers think, feel, and make decisions. This position’s main responsibility is to transform data into actionable insights. The Insights Specialist will help bring the crucial connection between business intelligence and marketing to life, and will work daily with some some of food and agriculture’s largest and most innovative companies as clients. This position reports to the Director, Data Storytelling & Insights.
Farm Journal is looking for an Insights Specialist to join our Intelligence team and its work to deepen understanding on how farmers and ranchers think, feel, and make decisions. This position’s main responsibility is to transform data into actionable insights. The Insights Specialist will help bring the crucial connection between business intelligence and marketing to life, and will work daily with some some of food and agriculture’s largest and most innovative companies as clients. This position reports to the Director, Data Storytelling & Insights.
Relevant Experience:
Given our work, this position requires direct experience with agriculture and/or the food industry.
The successful candidate will have a proven knowledge of what makes great agriculture industry business, communications, and outreach. Ideal candidates have experience working with conducting or overseeing a contractor/agency executing first party research and/or other business intelligence.
This team’s offerings include some Insights-as-a-Service business, so experience with agency or contracting business models is a plus (including both account executive or specific service contributor roles) as well as experience with in-house marketing, product, or other business unit teams.
The team’s work is also used in events and research publications, so experience with public speaking or developing publications and presentations is also a plus. Your point of view and experience is more important than your current job title or work area, so we encourage application from a wide variety of backgrounds.
At Farm Journal Intelligence, we are a unique group of behavioral science, data science, agriculture professionals, and strategic communications experts revolutionizing how producers and organizations connect with the products, practices and services they need to become more profitable and resilient. Join our team!
Key Responsibilities
- Lead and execute on Insights product deliverables with clients start to finish.
- Develop and deliver client-facing presentations that communicate actionable intelligence aligned with their business needs (responsible for narrative, light design (PowerPoint), and presentation delivery in some cases).
- Request and review data reports and findings and turn them into new and novel insights that address complex challenges for agricultural systems clients.
- Directly collaborate with clients and team members throughout development and execution of projects (ranges from weeks-long to years-long durations).
- Design and author (with our team) flagship research (including writing the surveys) and data reports on key industry trends and topics (providing the crucial narrative behind the findings).
- Present insights results to clients, executive leadership and broader audiences with courage, confidence and proficiency.
- Ability to travel to industry events, client meetings, or other convenings across the country (ideally able to travel 3-5 times per year within the U.S. for 2 days at a time with significant planning notice given prior to events).
- Keep a pulse on the agriculture industry overall with subject matter expertise to add crucial nuance to research reports and client collaborations.
- Support the Account Leads and Data Insights & Storytelling Director with project coordination, client communication, and cross-disciplinary work to achieve desired results in a timely fashion.
Preferred Qualifications
- Significant working knowledge of agriculture industry with a love and appreciation for it.
- Strong business and marketing writing skills (This is a strong writing role with a variety of project types and formats.)
- Experience working in complex teams and business types
- Excellent knowledge of business, go-to-market, and general marketing strategies
- Experience with conducting or executing brand or consumer research (quantitative or qualitative)
- Ability to lead on projects and deliver compelling results on time and on budget.
- Proven ability to build strong cross-functional relationships.
- 8+ years of relevant experience in research, business strategy, operations, project management, and/or communications and marketing
- Bachelor’s degree desired but not required
- Proficiency in PowerPoint, Word, Outlook, Teams, Zoom
- Business experience with data visualization tools or dashboards like BI or Tableau is a plus but not required.
Attributes of a Successful Candidate will include:
- Team player: belief that communication, collaboration and accountability are keys to being a great teammate
- Curiosity to explore data and understand linkages between data and business outcomes with an eye on transforming the insights into compelling narratives to influence business decisions.
- Expertise: knowledge built from study and experience to lend advice to team and clients
- Adaptable, flexible, thrives in a collaborative environment
- Proven history and consistent ability to enjoy a fast-paced environment and meet deadlines.
- Innovative and creative: willing and eager to think outside the traditional to imagine new possibilities and opportunities.
- Self-starter: ability to work with minimal supervision, while also willing to seek guidance when necessary
- Champion of data integrity, accuracy, and quality
- Deep respect and appreciation for the many nuances and on the ground challenges faced by agricultural producers
Work authorization requirements
Must have unrestricted work authorization to work in the United States.
EEO statement
Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requires direct agriculture or food industry experience, strong research, strategy, marketing writing, data interpretation, client presentation, and project leadership skills; 8+ years relevant experience preferred. Bachelor's degree desired but not required.
Key Responsibilities
- leading deliverables
- developing presentations
- interpreting data
Skills & Tools
Microsoft PowerPoint, Microsoft Word, Microsoft Outlook, Microsoft Teams, Zoom, Tableau
Job Details
- Category: Research and Development (R&D)
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
About Farm Journal
A media and intelligence organization providing agricultural research, insights, and communications services. — Industry: Media and Communications