NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager.
The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams.
Celebrity & Creator Partnerships
Source and identify celebrities and creators fit for the brand and market
Lead outreach and negotiate contract terms, fees, and deliverables
Draw up and manage contracts, including renewals and terminations
Maintain relationships with talent and their representatives (agents, managers) across markets
Track partnership status from first contact through content delivery and payment
Creator Briefs & Content Strategy
Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity
Set and enforce editorial rules to keep content on-brand and compliant
Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing
Adapt campaign concepts to local market nuances (language, culture, regulatory constraints)
Coordinate revisions with creators and internal creative resources
Campaign & Budget Management
Plan campaign timelines and deliverables against acquisition targets
Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School)
Coordinate partnership ad activation with the PPC team to keep paid spend flowing
Track budget allocation and flag risks from delays (e.g. late celebrity deliverables)
Balance urgent, high-priority regions against steady-state markets
Agency & Vendor Management
Manage external influencer-sourcing agencies per market (e.g. regional creator agencies)
Assign and monitor regional coverage across markets to ensure consistent execution
Evaluate agency performance and reallocate coverage as market needs shift
Administrative Operations
Prepare and process contracts and invoices for celebrities, creators, and agencies
Set up and track promo codes tied to campaigns
Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira)
Reporting & Analytics
Track sales and CAC (customer acquisition cost) performance by market and period
Report on campaign metrics such as bookings, trials, and sales predictions
Summarize period-over-period and year-over-year performance against targets
Flag and correct data-interpretation issues before they reach leadership
Prepare weekly/monthly status updates and reports for cross-functional stakeholders
Requirements
What you bring:
minimum 3 years of influencer marketing experience covering several countries;
experience with European influencers and agencies is preferable;
Fluent English;
What we offer:
Fully remote work.
A chance to shape the future of AI-driven education.
A fun, dynamic team that loves building innovative products.
Unlimited holidays – because we trust you to deliver.
Originally posted on