Looking for a HubSpot Subject Matter Expert to support sales, service and marketing, preferably with a digital marketing background. Will be responsible for enterprise-wide platform launches and CRM initiatives. Will servs as a liaison between business and digital execution. Will work closely with stakeholders, understand and document needs to be able to provide roadmaps to improve customer experience and outcomes.
Responsibilities include:
Owns the HubSpot roadmap decides what enhancements, integrations, automations, and fixes should be prioritized.
Gathers business requirements works with Sales, Marketing, Customer Service, Operations, and leadership to understand what they need from HubSpot.
Translates requirements for technical teams turns requests into user stories, acceptance criteria, workflows, and implementation requirements.
Manages the backlog prioritizes work for HubSpot admins, developers, integration teams, consultants, or vendors.
Oversees CRM configuration contacts, companies, deals, pipelines, properties, permissions, lead routing, lifecycle stages, etc.
Owns workflows and automation lead assignment, email sequences, notifications, approvals, follow-ups, data updates, and other automated processes.
Focuses on data quality duplicate records, required fields, data standards, synchronization, reporting accuracy, and governance.
Supports reporting and analytics makes sure leadership and business teams can get meaningful pipeline, marketing, sales, and customer metrics.
Leads testing and releases coordinates UAT, validates changes, obtains business approval, and manages releases.
Drives adoption training users, documenting processes, and improving how teams actually use HubSpot.